Sponsorship & Event Marketing
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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. DRIVING INTO STYLE WITH MERCEDES-BENZ (10:00-11:00AM)
In this session, hear the evolution of Mercedes-Benz's sponsorship of Fashion Week New York. Jasmine Golubic, Brand Experience – Mercedes-Benz will discuss how her company's sponsorship of Fashion Week enhances their brand image and connects them to their target buyers.
Speaker:
Jasmine Golubic, Brand Experience – Mercedes-Benz
II. CITI BIKE: THE CURRENCY OF BRAND GENEROSITY (11:15AM-12:15PM)
Since its May 2013 launch, Citi Bike has far exceeded all expectations. Riders have pedaled over seven million miles, burning 280 million calories along the way. Citi Bike's estimated mileage equates to more than 880 trips around the world, or going to the moon and back 15 times. With its launch, Citi Bike, operated by NYC Bike Share, has helped residents and visitors unlock the city. Find out from Citi what made the Citi Bike launch so successful and how giving back to consumers in a meaningful way translates to stronger brand engagement and results.
Speaker:
Jon Sellman, Vice President Creative and Media – Citi
LUNCH (12:15 – 1:00PM)
III. ABSOLUT VODKA GOES GAGA (1:00-2:00PM)
In this session, Pernod Ricard will present how its Absolut Vodka brand is transforming the concert of the season into an experience of a lifetime. Ashley Schachner, Director Events and Sponsorships – Pernod Ricard USA will share the details of the sponsorship's inspiration and how this artist partnership is breaking the traditional sponsorship mold to communicate their brand message.
Speaker:
Ashley Schachner, Director Events and Sponsorships – Pernod Ricard USA
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.
Facilitators:
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair