Sponsorship & Event Marketing

when

Start: Thursday, May 23, 2019 at 9:00am

End: Thursday, May 23, 2019 at 2:30pm

WHERE

iHeartMedia
125 W 55th Street, 12th Floor (between 6th & 7th avenues)
Closest Subway Station: 7 Avenue (B, D, E)
New York, NY 10019

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. FIRESTARTER SESSION: ISSUES & EMERGING TRENDS IN SPONSORSHIP (10:00 – 10:55AM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we'll discuss topics and current issues including those below, and any others you want to explore. Come with your questions and be prepared to share!

• Continuing discussion on measurement/ROI and program evaluation
• Cultivating a personal/authentic experience with local engagement
• Use of technology in experiential and live events

Facilitator:
Pamela Gross, Senior Manager at ANA

II. AN INSIDE LOOK AT A-B'S INCENTIVE-BASED SPONSORSHIP MODEL (11:15AM – 12:00PM)
Anheuser-Busch is a leading beer brand with a dominant presence in sports and sponsorships. In 2018, the company rolled out a new sponsorship model built on incentives for performance. The model is designed to maximize the value of sponsorships and deliver against stated marketing objectives. In this session, A-B's Nick Kelly will take us behind the scenes of this ambitious approach and share successes to date as well as lessons learned.

Speaker:
Nick Kelly, Head of US Sports Marketing at Anheuser-Busch

LUNCH (12:00 – 12:45PM)

III. IHEARTMEDIA CASE STUDY (12:45 – 1:30PM)
In this session, evp of events & experiential partnerships Greg Millard will share case study examples of how iHeartMedia is working with partners to activate in the music space.

Speaker:
Greg Millard, EVP, Events & Experiential Partnerships at iHeartMedia

IV. MASTERCARD ESPORTS SPONSORSHIP CASE STUDY (1:30PM – 2:15PM)
In this session, Mastercard's Brian Lancey and Seth Leeds from agency partner Sponsorium will discuss the increasing opportunity and appeal of Esports sponsorships and walk us through Mastercard's first foray in this unique arena.

Speakers:
Brian Lancey, Global Sponsorships, Music & Entertainment at Mastercard
Seth Leeds, Head of Marketing and Support, Americas at Sponsorium

Webinar information, if available, will be provided to registrants only.