Sponsorship & Experiential Marketing

Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Senior Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)

Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Marketing Partners
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister

II. The Lesbian Bar Project x Jägermeister (11:30am-12:10pm ET)
It’s always a challenge bringing an idea to life. Especially when you work in an organization which has as much commercial selling objectives as marketing brand building goals. Hear how Jägermeister evolved a meaningful piece of content for The Lesbian Bar Project into a fully integrated global campaign that produced real tangible results. 

Speaker:
Olivia O'Leary, National Manager Culture, Content & Experiential Marketing - Jägermeister

III. Session (12:10-12:50pm ET)

Speaker:
TBA

Closing Remarks (12:50-1:00pm ET)

**Schedule subject to change

Speaker Bios

Olivia O'Leary
National Manager Culture, Content & Experiential Marketing
Jägermeister

Olivia O'Leary is an experienced marketing manager with a demonstrated history of working within the spirits industry. Skilled in sales, management, marketing strategy, event production & budgeting. Her diverse background has lead to a fully rounded 360 approach to cultural marketing, specializing in creating long term strategic brand partnerships with the leaders of culture.