Media Leadership

when

Start: Thursday, December 16, 2021 at 11:00am

End: Thursday, December 16, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:15AM ET)

III. Do Your Media Plans Meet Your Company’s Diversity Commitments? (11:15AM – 12:00PM ET)
There’s an urgency to advance diversity, equity and inclusion across the globe. This year’s media upfronts reflected a commitment to diverse representation in media companies not just in front of the camera, but in the writer rooms, show runners, and C-suite. But the buck doesn’t stop with media companies. Hear how 3M and their agency, Colle McVoy, examined their consumer marketing through the lens of their diversity, equity and inclusion goals, leading to important changes in their creative and media investment.

Speakers:
Chris Luna, Senior Global Media Manager, 3M
Kimberly Dunn, Senior Vice President, Media and Data Science, Colle McVoy

V. BREAK (12:00 – 12:10PM ET)

VI. Mobile Advertising: Are You Losing Millions to Fraud? 
In this session, the performance marketing team from Uber, as well as technical experts and its in-house and outside legal counsel at Reed Smith, will share the story of the ground-breaking Uber v. Phunware lawsuit and Uber's related litigation campaign. After Uber suspected that its ad networks had perpetrated extensive mobile advertising fraud, Uber filed suit against them. You'll learn Uber's early suspicions regarding the mobile advertising traffic they had been buying from its networks, the details of the investigation, the subsequent lawsuits, and the unbelievable evidence uncovered in the suits including the complicated technical proof and Uber's victory on its motion for sanctions. With time for Q&A, the presentation will conclude with a focus on best practices for advertisers to avoid advertising fraud, and ways to recover for prior fraud.

Speakers:
Randall Haimovici, Director, Litigation, Uber
Bennett Rosenblatt, Performance Marketing Lead, Uber
John Bovich, Partner, Reed Smith
Grant Simmons , VP Client Analytics, Kochava

Webinar information, if available, will be provided to registrants only.