Media Leadership

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*Guests should enter through 42st Street Entrance between TD Bank and Cipriani.*

BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. JPMORGAN CHASE: MANAGING STRATEGIC MEDIA PLANNING IN A MATRIX ENVIRONMENT (10:00 – 10:45AM)
JPMorgan Chase & Co. is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. In this session, Dave Ronk, Executive Director of Media & Channel Strategy at JPMorgan Chase & Co. will discuss the need for connectivity between the creative, media, data and analytics teams throughout the media plan development and execution process. He will share how his firm works to build bridges between historically siloed functions.

Speaker:
Dave Ronk, Executive Director of Media & Channel Strategy – JPMorgan Chase & Co.

II. GDPR AND DIGITAL ADVERTISING (10:45 – 11:30AM)
The presentation will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

Speakers:
Erika Kweon, Associate – Reed Smith LLP
Gerard Stegmaier, Partner – Reed Smith LLP

IV. WHAT'S YOUR HERESY? (11:45AM – 12:30PM)
Joe Jaffe, CEO and co-founder of Evol8tion, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what media leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

Speaker:
Joseph Jaffe, CEO & Co-Founder – Evol8tion, LLC

LUNCH (12:30 – 1:00PM)

III. EXPRESS AND PANDORA: BUILDING DIGITAL AUDIO CAMPAIGN SUCCESS (1:00 – 1:45PM)
Long-term success of a brand is defined by its ability to form a lasting connection with its customers. Consumers are increasingly looking to humanize the brands they do business with. The proliferation of new channels and devices has created new opportunities for brands to engage their audiences in fresh, meaningful ways, particularly in the audio space. Join us for a discussion with Patrice Croci, VP Brand Marketing from clothing retailer Express. We will share insights, learnings and best practices in developing digital audio campaign strategies that drive relevance and results.

Speaker:
Patrice Croci, VP, Brand Marketing – Express
Priscilla Valls, VP of Agency, Advertiser, and Industry Development – Pandora

V. MEMBER ROUNDTABLE DISCUSSION (1:45 - 2:30PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges.

Facilitators:
Rex Conklin, ANA Media Leadership Committee Co-Chair
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair