Media Leadership

when

Start: Tuesday, October 29, 2019 at 9:00am

End: Tuesday, October 29, 2019 at 2:00pm

WHERE

ANA Headquarters
155 E 44th Street/10 Grand Central (between Lexington and Third Avenue)
4th Floor
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, , Jennifer Gardner, Senior Director Media, North America at Unilever and ANA Media Leadership Committee Co-Chair will moderate a discussion on top media issues. Additionally, ANA will provide an update on the October 15th ANA Trust Summit.  

Facilitator:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair

II. UNITED HEALTHCARE: MANAGING MEDIA AGENCY RELATIONS (10:30 – 11:00AM) 
UnitedHealthcare is dedicated to helping people live healthier lives and making the health system work better for everyone by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. In this session, Jason Trubowitz, AVP of Strategic Media Planning & Advertising at UnitedHealth Group will share some examples of UHG “Playbooks” he has created to improve Agency/Client relationships that aim to make United a better agency partner and set their agency up for success.

Speaker:
Jason Trubowitz, AVP of Strategic Media Planning & Advertising – UnitedHealth Group


III. PRELIMINARY RESEARCH ON TV ADVERTISING IN A CONNECTED WORLD (11:15 – 11:45AM)
The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging – over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV, Innovid and the ANA partnered on a research endeavor. In this session, you’ll hear the preliminary findings from this project that aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

Speaker:
Jessica Hogue, GM Measurement and Analytics – Innovid

IV. ACOUSTIC: MEDIA CASE STUDY (11:45AM – 12:30PM)
Acoustic (formerly IBM Watson Marketing) provides AI-powered tools that help build deeper personal connections and understand the human dynamics of problems to find creative ways to resonate. In this session, the Media team at Acoustic will share how they are evolving their media planning.

Speaker:
TBD – Acoustic (formerly IBM Watson Marketing)

LUNCH (12:30 – 1:00PM) 

V. CCPA AND DIGITAL ADVERTISING (1:00 – 2:00PM)
The presentation will aim to break down the impact of CCPA on digital advertising, with a focus on best practices and factors to consider when implementing CCPA compliance.

Speakers:
TBD – Reed Smith LLP

Webinar information, if available, will be provided to registrants only.