Media Leadership

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It's become a recent tradition for the ANA and WFA to hold yearly, back-to-back meetings of the ANA Media Leadership Committee and WFA Media Forum in New York.

This year, meetings will take place on October 29th for the ANA Media Leadership Committee (see agenda below) and October 30th for the WFA Media Forum at General Motors, 1345 Avenue of the Americas (6th Ave and 55th St), New York. To register for the WFA meeting, please submit the form found here. Members of both organizations are invited/encouraged to attend both meetings. (The WFA is the World Federation of Advertisers and provides a global perspective.)

BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE DISCUSSION (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, , Jennifer Gardner, Senior Director Media, North America at Unilever and ANA Media Leadership Committee Co-Chair will moderate a discussion on top media issues. Additionally, ANA will provide an update on the October 15th ANA Trust Summit.  

Facilitator:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair

II. UNITED HEALTHCARE: MANAGING MEDIA AGENCY RELATIONS (10:30 – 11:00AM) 
UnitedHealthcare is dedicated to helping people live healthier lives and making the health system work better for everyone by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. In this session, Jason Trubowitz, AVP of Strategic Media Planning & Advertising at UnitedHealth Group will share some examples of UHG “Playbooks” he has created to improve Agency/Client relationships that aim to make United a better agency partner and set their agency up for success.

Speaker:
Jason Trubowitz, AVP of Strategic Media Planning & Advertising – UnitedHealth Group


III. PRELIMINARY RESEARCH ON TV ADVERTISING IN A CONNECTED WORLD (11:15 – 11:45AM)
The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging – over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV, Innovid and the ANA partnered on a research endeavor. In this session, you’ll hear the preliminary findings from this project that aims to drive the industry toward a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

Speaker:
Jessica Hogue, GM Measurement and Analytics – Innovid


IV. ACOUSTIC: CONNECTING MARTECH DATA TO OPTIMIZE PROGRAMMATIC AD SPEND & IMPACT
(11:45AM – 12:30PM)
Driven by a mission to unleash brilliance, Acoustic (formerly IBM Watson Marketing) is the largest independent marketing cloud providing AI-powered, purpose-built solutions just for marketers. In this session, Alexandra Sardarian, Head of Global Alliances Marketing at Acoustic will share their journey as to how they broke down MarTech and AdTech silos to exchange audience and behavior data across platforms to optimize ad spend and impact through their partnership with MediaMath.

Speaker:
Alexandra Sardarian, Head of Global Alliances Marketing – Acoustic (formerly IBM Watson Marketing) 


LUNCH
 
(12:30 – 1:00PM) 

V. CCPA AND DIGITAL ADVERTISING (1:00 – 2:00PM)
The presentation will aim to break down the potential impact of CCPA on digital advertising, with a focus on best practices and factors to consider when implementing CCPA compliance.

Speakers:
Gerry Stegmaier, Partner, IP, Tech & Data – ReedSmith LLP