Digital & Social, West Coast Chapter

when

Start: Tuesday, April 30, 2019 at 9:00am

End: Tuesday, April 30, 2019 at 2:30pm

WHERE

TBD
San Francisco, CA

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. POLY: DIGITAL & SOCIAL CASE STUDY (10:00 – 10:45AM)
Poly is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Their headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace. In this session, Poly will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speaker:
TBD - Poly

II. UBER: HOW TO MEASURE THE INCREMENTAL IMPACT OF PAID SOCIAL (11:00 – 11:45AM)
Incrementality measurement has become the status quo within digital advertising. Social platforms are often limited in their measurement capabilities though, or only provide proprietary, static solutions. So how do you make sense of the nuances? Do differences in methodologies matters? In this session, Katie Heimerich, Sr. Performance Marketing Manager, Paid Social at Uber will break down effective lift measurement on platforms such as Facebook, Twitter and Snapchat.

Speaker:
Katie Heimerich, Sr. Performance Marketing Manager, Paid Social - Uber

LUNCH (11:45AM – 12:30PM)

III. VISIT CALIFORNIA: DIGITAL & SOCIAL CASE STUDY (12:30 – 1:15PM)
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state's travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue. In this session, Gwynne Spann, Director of Consumer Content at Visit California will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Gwynne Spann, Director of Consumer Content – Visit California

IV. MEMBER ROUNDTABLE DISCUSSION (1:15 – 2:00PM)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Michael Kelly, Senior Influencer Program and Social Media Manager, Poly & ANA Digital & Social, West Coast Chapter Committee Chair

Webinar information, if available, will be provided to registrants only.