Digital & Social, West Coast Chapter

when

Start: Thursday, January 17, 2019 at 9:00am

End: Thursday, January 17, 2019 at 2:30pm

WHERE

Jack in the Box
9357 Spectrum Center Blvd.
San Diego, CA 92123

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold N/A Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers.  Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc.  In this session, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.  

I. JACK IN THE BOX: DIGITAL & SOCIAL CASE STUDY (10:00 – 10:45AM)
Jack in the Box Inc., based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. In this session, hear Morgan Higgins, PR & Social Media Manager at Jack in the Box share insights on recent digital campaigns and the data-based strategies that made them successful. 

Speaker:
Morgan Higgins, PR & Social Media Manager – Jack in the Box


II. SAMBAZON: PURPLE FOR THE PLANET CASE STUDY (11:00 – 11:45AM)
Founded in 2000, Sambazon is the pioneer and global leader of acai products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, hear Sebastien Marcq, VP Integrated Marketing and Genevieve Andre de la Porte, Community Manager at Sambazon present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

Speakers:
Sebastien Marcq, VP Integrated Marketing – Sambazon
Genevieve Andre de la Porte, Community Manager– Sambazon

III. KOPARI BEAUTY: WEBSITE PERSONALIZATION CASE STUDY (11:45 – 12:30PM)
Kopari Beauty is a coconut-powered lifestyle-beauty brand based in San Diego. Launched in 2015, Kopari was founded by Hawaiian-born naturalist and certified organic chef, Kiana Cabell, third generation beauty experts and industry veterans Bryce and Gigi Goldman, and health entrepreneur and co-founder of Suja Juice, James Brennan. In this session, hear Lanie De Pasquale, eCommerce Manager at Kopari Beauty share insights on how they deliver a personalized website experience

Speaker:
Lanie De Pasquale, eCommerce Manager - Kopari Beauty


LUNCH (12:30PM – 1:15PM)

IV. QUALCOMM: USING DIGITAL & SOCIAL ACTIVATIONS AT EVENTS (1:15 – 2:00PM)
Qualcomm’s technologies powered the smartphone revolution and connected billions of people.They pioneered 3G and 4G - and now are leading the way to 5G and a new era of intelligent, connected devices. Qualcomm’s products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. In this session, hear Jason Woodmansee, Staff Manager, Digital Marketing - Global Brand at Qualcomm share insights on their digital & social activations at events.

Speaker:
Jason Woodmansee, Staff Manager, Digital Marketing - Global Brand – Qualcomm

V. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics & ANA Digital & Social, West Coast Chapter Committee Chair

Webinar information, if available, will be provided to registrants only.