Digital & Social

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HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & FIRESTARTER SESSION (11:10 – 11:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities. We will have an open discussion and break up into smaller groups to benchmark and network on issues related to topics such as COVID-19, influencer marketing, content marketing, using social media for brand purpose, using social media during times of social unrest, new technologies, data and analytics, and more!

Facilitators:
Kristi Daraban, AVP, Social Media – Nationwide
Lisa Bialecki, Sr. Director, Integrated Communications - Rust-Oleum and Digital & Social, Midwest Chapter Committee Co-Chair

I. MCDONALD'S: DIGITAL & SOCIAL CASE STUDY (11:30AM 12:10PM ET)
McDonald's serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by business men and women. In this session, McDonald's will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Guillaume Huin, Head of Social Media | U.S. Marketing – McDonald's

II. CONNECTED TV RESEARCH UPDATE (12:10 – 12:25PM ET)
The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

Speaker:
Jessica Hogue, General Manager of Measurement and Analytics – Innovid

III. SHUTTERSTOCK: THE FUTURE OF DIGITAL CREATIVE PRODUCTION (12:25  1:00PM ET)
During COVID-19, consumers have embraced digital engagement, and advertising is following suit -- digital advertising is expected to increase to 51% of global spend this year according to a recent report by Zenith. Digital creatives are often leveraging stock to ensure originality in their digital campaigns as well as an opportunity to adapt and execute more quickly in alignment with shifting customer behavior. For example, brands are going beyond using stock content for background or panoramic shots and finding new ways to personalize it through customized brand shots and consistent models.

In this session, Flo Lau, Creative Director at Shutterstock will discuss the ongoing digital production challenges and explore the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.

Speaker:
Flo Lau, Creative Director - Shutterstock