DE&I Forum

Welcome & Introductions (11:05-11:15am)

I. NEW RESEARCH: A DIVERSITY REPORT FOR THE ADVERTISING/MARKETING INDUSTRY (11:15-11:35am)
For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) have released “A Diversity Report for the Advertising/Marketing Industry.” The report examines both ethnic and gender diversity. Our headline is significant – Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry! ANA will take you through the report’s highlights.

Speaker:
Bill Duggan, Group EVP - ANA

II. FERRARA CASE STUDY: TREATING DE&I AS THE CRITICAL BUSINESS ISSUE IT IS (11:35-11:55am)
In the last few years, Ferrara has grown exponentially, bringing three large companies, each with their own culture and operating practices, together under one roof. When Ferrara’s diversity, equity, and inclusion program was founded in Q4 2019, they had a unique opportunity to integrate equity and inclusion practices right at the onset of building their new and inspiring culture as well as into their daily operations. To do that well, Ferrara needed to treat DE&I as the critical business issue that it is and they will share that story with us.

Speakers:
Natasha Miller Williams, Head of DE&I - Ferrara
Doug Corcoran, Head of Talent Acquisition - Ferrara

BREAK (11:55am-12:00pm)

III. KIMBERLY-CLARK CASE STUDY: LEADING WITH INCLUSION TO DRIVE CHANGE THROUGH THE MARKETING ECOSYSTEM (12:00-12:20pm)
The urgency of racial justice galvanized Kimberly-Clark to do more, move faster, and enable change both inside its walls and externally with consumers. In partnership with senior leadership, immediate action was taken to drive change in the company’s marketing ecosystem through three parallel paths: (1) to empower their marketers through specific I&D (Inclusion & Diversity) training and tools; (2) to work with their marketing agency and media partners to drive positive change through effective, measurable actions; and (3) to commit to more authentic representation of diverse peoples in its brand communications. By leading with inclusion, Kimberly-Clark is able to deliver its purpose of Better Care for a Better World as it becomes a global organization that looks  and thinks like the people who use (and have yet to use) its essential products.

Speakers:
Zena Arnold, Chief Digital and Marketing Officer - Kimberly-Clark
Katherine Huss, I&D Strategy Lead - Kimberly-Clark

IV. GROUP DISCUSSION (12:20-12:50pm)
Are there key action steps that have helped your company improve diversity within the marketing department?”

FINAL THOUGHTS/WRAP UP