Midwest Digital & Social

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NETWORKING BREAKFAST (8:30 – 9:15AM)
INTRODUCTIONS AND FIRESTARTER (9:15 – 9:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. U.S. BANK: DIGITAL & SOCIAL CASE STUDY (9:30 -10:15AM)
U.S. Bank, the fifth-largest commercial bank in the United States, blends its branch and ATM network with mobile and online tools that allow customers to bank how, when and where they prefer. The company was recognized by the Ethisphere Institute as a 2018 World's Most Ethical Company. In this session, Erin Gulden, AVP, Director of Content Marketing at U.S. Bank will share the brand's cutting-edge work on recent digital campaigns and how their digital marketing has evolved.

Speaker:
Erin Gulden, AVP, Director of Content Marketing – U.S. Bank


II. BOSTON SCIENTIFIC: ENGAGING YOUR AUDIENCE WITH VIDEO ON SOCIAL MEDIA (10:15 – 11:00AM)
In this session, Erica Melchior, Social Media Community Manager, at Boston Scientific will share how their team leveraged a high-quality, Netflix-style video series to engage their very niche audience on social media. Through a combination of organic and paid social media promotion strategies, the video series generated buzz and interest in a complex heart-mapping technology.

Speaker:
Erica Melchior, Social Media Community Manager – Boston Scientific


III. DAIRY QUEEN: DIGITAL & SOCIAL CASE STUDY (11:15AM – 12:00PM)
Through its subsidiaries, International Dairy Queen Inc. develops, licenses and services a system of more than 6,800 locations in the United States, Canada and more than 25 other countries. In this session, Jenell Lammers, Content & Social Media Marketing Manager at Dairy Queen will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Jenell Lammers, Content & Social Media Marketing Manager – Dairy Queen


NETWORKING LUNCH (12:00 – 12:45PM)


IV. LAND O'LAKES: MEASUREMENT AND BRAND BUILDING IN THE DIGITAL AGE (12:45 – 1:30PM)
Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

Speaker:
Joseph Lindberg, Digital Communications Editor – Land O'Lakes


V. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES (1:30 - 2:00PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Molly Knol, Senior Manager, Conferences & Committees – ANA