2020 ANA Advertising Financial Management Conference Presented by Active International

The annual ANA Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more.

The conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy.

Post-conference perspectives from attendees at previous conferences include:

  • “It’s the largest and most important gathering of marketing procurement leaders and my go to resource to learn about emerging issues, benchmark best practices, and network with like minds.”
  • “I view the ANA Advertising Financial Management Conference as an incredibly valuable resource in an ever-changing marketing ecosystem.  Any advertiser who has a marketing sourcing function should consider this conference as a mandatory requirement to keep relevant.”
  • “I came away with ideas to put into action immediately as well as many contacts.  Just the networking alone is totally worth it!”

Join the conversation at #ANAAFM.

The ANA is registered with NASBA as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website, nasbaregistry.org.

1. The program delivery method is group-live.
2. The NASBA program level is basic.
3. There are no prerequisites and/or advanced preparation requirements for this conference.
4. The total amount of CPE credits are 15.
5. The NASBA field of study subject area is Business Management and Organization.

Host

Mark Hudson
Cross-Divisional Group Senior Procurement Manager - Media and Agency Relationship
Walgreens Boots Alliance

when

Start: Monday, April 27, 2020 at 2:00pm

End: Thursday, April 30, 2020 at 12:00pm

WHERE

Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Ln.
Orlando, FL 32821

The ANA has negotiated a special room rate of $289/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, April 3, 2020, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 03/02/2020
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,399 Platinum Tier $1,399 Gold Tier $1,449 Silver Tier $1,499 Individual $1,599 Nonmember $1,599

Please note Early Bird pricing expires at 11:59 PM EST on 03/02/20.

Should you have issues when registering, please reach out to registration@ana.net

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.




Agenda

TIME EVENT DETAILS LOCATION
Monday, April 27, 2020
2:00pm Registration Opens

2:45pm
- 3:45pm
First Time Attendee Reception

Welcome to your first ANA Advertising Financial Management Conference! Join us for an informal afternoon of conversation, networking, and fun at the First Time Attendee Reception. It's a great way to meet new colleagues and conference veterans who are available to answer questions to help get you off to a great start for your first conference. This reception is open to all first-time conference attendees. We look forward to meeting you!

4:00pm
- 6:00pm
Conference Kickoff Sessions

4:00pm

PROCUREMENT 2020

Procurement has now been a force in marketing services for some twenty years.  ANA has taken the pulse of the industry on the current state of marketing procurement through the eyes of three key stakeholders: procurement, marketing, and agencies. Interestingly, a similar study was done on 2010.  We’ll see how far procurement has come and where gaps still exist.

THE BUSINESS CASE FOR CLIENT/AGENCY RELATIONSHIP MANAGEMENT

A formal relationship management program between client and agency is good business.  The key benefits of having a relationship management program are greater efficiency, greater speed, better communication and, most importantly, better work and improved ROI. 4A’s and ANA have partnered on an initiative focused on client/agency relationship management and this session will showcase best practices and examples of successful programs.

Matthew Kasindorf
Senior Vice President - Agency Management Services 4A’s
Greg Wright (@G_J_W)
Senior Director ANA

More to be announced

6:30pm
- 7:30pm
Reception

7:30pm
- 9:00pm
Dinner

Tuesday, April 28, 2020
7:00am Registration Opens

7:30am
- 8:30am
Breakfast

BREAKFAST ROUNDTABLE DISCUSSIONS

We are setting up a number of breakfast tables so that attendees can informally discuss key issues. Each participating table will be marked with a sign that corresponds to the topic as indicated below. Those who would like to participate should arrive at the start of breakfast. Topics include:

  • Legal Q&A
  • Procurement 2020
  • Client/Agency Relationship Management
  • Marketing Procurement Talent and Mentoring Program

8:30am General Sessions Begin

8:30am
- 9:20am

WELCOME REMARKS

9:20am
- 10:00am

CMO KEYNOTE

Ivan Pollard is Global Chief Marketing Officer at General Mills and is working to help refine the marketing philosophies and practices for the company. Ivan is already on record insisting that he values agencies and wants them to make money, but that should be contingent on the value the agency is creating for the marketer. This session will cover topics including agency search/selection practices, payment terms and inclusion/diversity.

Ivan Pollard
Global Chief Marketing Officer General Mills
10:00am
- 10:40am

FROM MARKETING PROCUREMENT TO CPO

Back in 2012, Sopan Shah chaired the ANA Advertising Financial Conference when he was head of procurement for global advertising, marketing services, and indirect at Nestlé.  Today, Sopan is chief procurement officer at InterContinental Hotels Group.  His marketing procurement background gives Sopan a unique vantage point as CPO – to help marketers build brands and maximize profitability. This session will feature Sopan’s perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; driving value beyond cost savings; and more.

Sopan Shah
Chief Procurement Officer InterContinental Hotels Group (IHG)
11:00am
- 11:40am

MARKETING AS AN ARCHITECT OF GROWTH

At HP, Marketing is elevating its function as a business solutions provider to serve as an architect of growth.  HP Marketing has focused on people, processes and systems to help support this transformation.  In its evolution, HP is finding it vital to have talent – both internal and at agency partners – who clearly understand how “creative+cost=value” in order to achieve more results for HP’s Print, Personal Systems and 3D businesses.  This is in parallel with agencies that can effectively work with HP to impact its customer journeys.  Equally important is HP Marketing’s internal relationships with Finance, Procurement and IT.  Learn how HP is working with procurement to develop agency suppliers that can deliver the creative/cost value equation that architects more growth for HP.

Tara J. Agen
Global Head and VP, Marketing Planning, Operations and Office of the CMO HP Inc.
11:40am
- 12:20pm

THE WORLD IN 2020 – TRENDS TO WATCH

Tom Standage is the deputy editor of The Economist and the brand new editor of their annual publication, “The World in…”, which focuses on the year ahead.  He joined The Economist as science correspondent in 1998 and was subsequently appointed technology editor, business editor and digital editor. Mr. Stoddard has been called a “master of spotting trends” by his predecessor, and in this session, will discuss key global trends to watch from media, technology, science, politics, and more.

Tom Standage
Deputy Editor The Economist / The World in…
12:20pm
- 1:40pm
Luncheon

1:45pm
- 2:25pm

DRIVING INNOVATION WITH TALENT

When it comes to marketing procurement and agency operations, there are always questions on process, efficiency, and ROI. But what about the true subject matter that will drive innovation, which is talent? In this session we'll go through three pattern areas important beyond just skill and why today’s marketers should look for these similar skills in hiring to thrive and prosper.

Geoffrey Colon
Head of Microsoft Advertising Brand Studio Microsoft
2:25pm
- 3:05pm

THE NEW PITCH PROCESS: FASTER, CHEAPER, BETTER

Business is moving faster than ever, and the traditional pitch process just isn’t agile and relevant enough. It is often wasteful, and not thought and business-solution led. Advertisers and agencies need innovative, creative solutions and financial rigor to pitches – important elements that are lacking in the time-consuming traditional pitch. The new agency pitch recognizes that a swift, inclusive, and transparent process is required. This session will showcase an agency review that was done in just four weeks, versus the usual four months.

Lesya Lysyj
CMO The Boston Beer Company
Jeff Goodby
Co-Chairman Goodby Silverstein & Partners
Avi Dan
Principal Avidan Strategies, LLP
3:20pm
- 4:00pm

LEGAL ADVICE FOR GETTING ON TOP OF YOUR BOTTOM LINE

Advertisers often spend ten to thirty percent (or more!) of their revenue on marketing and advertising.  The World Advertising and Research Center (WARC) predicts that global advertising spending in 2020 will increase by 6 percent to over $656 billion, with an unprecedented increase in digital and programmatic media.  Advertisers need to stay on top of industry changes and challenges as well as their relationships with advertising suppliers.  Learn key strategies from Keri Bruce – someone who has negotiated deals for brands representing billions of dollars in media spend – on how to help your contract negotiations and supplier relationships to protect your bottom line. 

Keri Bruce
Partner Reed Smith LLP
4:00pm

More to be announced

5:00pm Dinner on your own

Wednesday, April 29, 2020
6:45am Registration Opens

7:15am
- 8:30am
Breakfast

BREAKFAST ROUNDTABLE DISCUSSIONS

We are setting up a number of breakfast tables so that attendees can informally discuss key issues. Each participating table will be marked with a sign that corresponds to the topic as indicated below. Those who would like to participate should arrive at the start of breakfast. Topics include:

  • Legal Q&A
  • Agency Compensation
  • In-House Agency
  • Production Trends

8:30am General Sessions Begin

8:40am
- 9:20am

2020 OUTLOOK WITH MARK PENN

Mark J. Penn is chairman and CEO of MDC Partners, the global holding company whose portfolio includes award-winning agencies like 72andSunny, Anomaly, CPB, Doner, Forsman & Bodenfors, and GALE. Throughout his extensive career, Mark has straddled the worlds of politics and advertising, serving as senior advisor to a host of global corporate and political leaders, including Bill Gates and Steve Ballmer, U.K. Prime Minister Tony Blair, Bill Ford, and the Clintons, as well as founding his own market research firm, leading Burson-Marsteller globally, and serving as head of strategy and overseeing global advertising at Microsoft. Mark believes the future of advertising lies at the intersection of data and technology and boundary-pushing creative, and brings a unique perspective to the dynamics around challenger and incumbent brands (and candidates) in 2020 and beyond.

Mark Penn
Chairman and CEO MDC Partners
9:20am
- 10:00am

PRIVACY TODAY

Privacy has become one of the top-button issues internationally, nationally, and in the states. Dan Jaffe, ANA Group EVP of Government Relations, will provide a detailed update on the status of these developments and how the ANA in particular and the industry in general is responding to these challenges.

Dan Jaffe
Group EVP, Government Relations ANA
10:20am
- 11:00am

SUPPLIER DIVERSITY

An increasingly diverse population means corporations are placing these communities front and center for their marketing and recruiting efforts. What should also be considered is diversity in suppliers. This "diversity trifecta" – marketing, recruiting, suppliers – if done well and intentionally with all stakeholders at the table, can set up growth and future success. This session will explore top trends in D&I supplier sourcing, why it’s good for business and how companies can begin the journey.

Simona Rabsatt Butler
Senior Director - Global Sourcing, Marketing Visa
11:00am
- 11:40am

THE NEW ROI MODEL FOR AGENCY CREATIVE

The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick. Where should we turn to grow our brands? Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.

Jay Pattisall
Principal Analyst Forrester
11:40am

More to be announced

12:20pm
- 1:40pm
Luncheon

1:40pm
- 3:20pm

More to be announced

3:20pm
- 4:50pm
Deep Dive Presentations

In these modified breakouts, attendees will have the opportunity to attend more-intimate sessions and learn more about the topics at hand. Questions and discussion are highly encouraged during these sessions. There are four total sessions, two will run concurrently followed by another two running concurrently. Detailed descriptions to come.

3:20pm
- 4:00pm

DEEP DIVE 1A: SUPPLIER DIVERSITY

DEEP DIVE 1B: PRODUCTION 101

4:10pm
- 4:50pm

DEEP DIVE 2A: TRUST CONSORTIUM

DEEP DIVE 2B: CORPORATE TRADE

6:30pm
- 7:30pm
Reception

7:30pm
- 9:30pm
Dinner

Thursday, April 30, 2020
7:00am Registration Opens

7:30am
- 8:30am
Breakfast

8:30am General Sessions Begin

BUILDING EFFECTIVE PARTNER ECOSYSTEMS

In today’s hyper-connected world, building and cultivating effective partner ecosystems will be a critical differentiator.  Leading companies are redefining what it means to be a partner, evolving from transactional models based largely on price to multi-dimensional, strategic relationships which offer all parties in the ecosystem the opportunity to generate value and growth. In 2019, global marketing sourcing at WarnerMedia, with assistance from KPMG, began this journey. Get insight and guidance into what it takes to build and foster a marketing partner ecosystem built on generating growth and value for all parties involved.  

Nathan Clark
Director Advisory – Procurement & Business Services KPMG
Jason Galloway
Managing Director - Marketing Transformation KPMG
Sebastien Slek
Executive Director - Global Sourcing Marketing WarnerMedia

10 ISSUES

A panel of ANA client-side marketing members will address key issues discussed at the conference. Those will likely include payment terms, supplier diversity, agency/client relationship management, legal challenges, procurement best practices, and more.

Facilitator: Bill Duggan (@BillDuggan)
Group Executive Vice President ANA
Roger Battacharia
Associate Director, Category Management Regeneron
Katrina Bott
Director, Global Strategic Sourcing Capri Holdings Limited
Cindy Liu
VP and CFO, Enterprise Marketing, Communications & Customer Experience Travelers

Additional Confirmed Speaker with Details to Come:

Mitchell Caplan
Managing Director, U.S. Flock Associates, Inc.

Additional Content to be Announced.

11:55am Conference Ends


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.