Support Billboard Reform Law in Missouri General Assembly

If your company uses outdoor advertising in the State of Missouri to reach consumers, we urge you to contact members of the Missouri General Assembly in support of reasonable reform of the laws regulating billboards.

Earlier this year, the General Assembly passed HB 430, a state transportation bill that made several changes in the laws regulating billboards.  The bill would allow many existing signs that are displaced by road construction to be relocated rather than purchased by the state.  Without the legislation, any major interstate construction could result in the loss of thousands of signs currently promoting businesses in the state.  The bill would allow the use of new technology on signs such as digital displays and LED lighting.  It would prohibit local governments from adopting total citywide bans on outdoor advertising while giving them latitude to adopt reasonable and appropriate regulations.

HB 430 was passed by overwhelming margins in both houses but Governor Jay Nixon vetoed the bill on July 8th, citing concerns that it eroded local control over billboards.  The Missouri Municipal League and the Federal Highway Administration had both supported the bill.

The General Assembly will be meeting on September 14th for a veto session and the leadership hopes to override the Governor’s veto of HB 430.

If your company has significant operations in Missouri, please contact members of the General Assembly to urge them to support an override of the Governor’s veto of HB 430.  Contact information for the members is available here.

If you have any questions about this matter, please contact Keith Scarborough, Senior Vice President for Government Relations in ANA’s Washington, DC office at or (202) 296-1883.