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ANA Announces Finalists for 2011 Multicultural Excellence Awards

Advertisers Honored in Nine Categories

September 28, 2011, New York, N.Y. - The ANA (Association of National Advertisers) today announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.

The 2011 grand prize winner in each category will be announced at a ceremony during ANA's 13th Annual Multicultural Marketing & Diversity Conference. The event will take place November 6-8 at the Fontainebleau Miami Beach in Miami, FL. For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-NOV11.

The brand and agency finalists in each of the nine categories include:

African American

  • Ford Motor Company, UniWorld Group
  • General Motors, Spike DDB
  • Toyota Motor Sales, USA, Inc., Burrell Communications Group

 Asian

  • California Department of Public Health, A Partnership Inc.
  • McDonald's USA, IW Group, Inc.
  • Verizon Wireless, AdAsia Communications

 Campaign with Significant Results

  • Kraft Singles, Lopez Negrete Communications
  • PepsiCo, Mekanism
  • Visit Florida, Alma DDB

 Digital Media

  • Metropolitan Life Insurance Company, IW Group Inc.
  • PepsiCo, Mekanism
  • Toyota Motor Sales, Intertrend Communications

 General Market Category

  • General Motors, Spike DDB
  • Miller Coors, Commonground
  • North Carolina Health and Wellness Trust Fund, Capstrat

 Hispanic

  • American Airlines, Zubi Advertising Services
  • National Basketball Association, Bromley Communications
  • The Scotts Miracle-Gro Company, Grupo Gallegos

 LGBT

  • ABSOLUT VODKA, SPI Marketing
  • Allstate Insurance Co., Leo Burnett
  • American Airlines, TM Advertising

 Print

  • American Airlines, Burrell Communications Group
  • Capital One Bank, Capital One Brand Creative
  • United States Marine Corp., UniWorld Group

Radio

  • Latino Cultural Center, Dieste
  • Procter & Gamble, Lapiz
  • Target, Grupo Gallegos

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee sits at the intersection of multicultural marketing and diversity management. Its mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in advertising and/or marketing.

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About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Press Contacts:

Luna Newton
CooperKatz & Co. for the ANA
lnewton@cooperkatz.com
917.595.3061

Shoshana Hochdorf
CooperKatz & Co. for the ANA
shochdorf@cooperkatz.com
917.595.3054