ANA Asks ICANN to Extend Comment Window on New gTLD Applications

Washington, DC; July 30, 2012 - The Association of National Advertisers (ANA) has written to Akram Atallah, Interim Chief Executive Officer of the Internet Corporation for Assigned Names and Numbers (ICANN) asking for the public comment window on applications for new generic top level domains (gTLDs) to be extended.  The comment window closes on August 12, 2012.  Due to the large number of applications, ANA is asking ICANN for more time to review the numerous policy and technical issues that have come to light since the 1,930 applications were first revealed. 

Bob Liodice, ANA’s President and CEO, stated, “The number of applications ICANN received exceeded even their most optimistic projections.  A 60-day comment window may have been sufficient for 500 applications, but with nearly 2,000, we believe more time is needed for the public at large to understand fully what the implications of these new TLDs will be.” 

There is precedent for ICANN to delay the closing of the comment window.  ICANN’s Governmental Advisory Committee (GAC) recently extended the comment period for its Early Warning period.  There is no reason why this same policy cannot be extended to the public comment period on new gTLDs.

“Public comments play an important role in ICANN’s multistakeholder, deliberative process,” Liodice continued.  “Affording interested parties the ability to evaluate these critically important applications is necessary to preserve and protect the efficient operating of the TLD system going forward.  Due to the complex nature of many of the applications, 60 days may not be enough time to craft a coherent comment on them.”

The letter can be viewed at

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About the ANA

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 450 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit, follow us on Twitter, join us on Facebook, or visit our YouTube channel.

Press Contact:

Luna Newton
CooperKatz & Co. for the ANA