The ANA Announces Finalists for 2015 Multicultural Excellence Awards

Winners to be announced at 2015 Multicultural Marketing & Diversity Conference in November

NEW YORK (Sept. 16, 2015) — A total of 16 companies across 10 categories have been selected as finalists in the Association of National Advertisers' 2015 Multicultural Excellence Awards. The awards program recognizes marketers that produced industry-leading multicultural advertising campaigns between June 2014 and June 2015.

Grand prize winners in each category will be announced at a ceremony during the ANA's 17th Annual Multicultural Marketing & Diversity Conference, November 8–10 in Miami Beach, Fla. There will also be a "Best in Show" award which will be presented to the best of the grand prize winners across all 10 categories.

The brand and agency finalists in each of the 10 categories are:

  • African-American
    • Union Bank, Carol H Williams Advertising
    • Verizon Wireless, Commonground/MGS
    • XFINITY (Comcast), Burrell Communications
  • Asian
    • Allstate Insurance Company, Leo Burnett
    • Chase Digital Banking Services (Chase), interTrend Communications Inc
    • Verizon Wireless, TDW+Co
  • Digital Media
    • Allstate Insurance Company, Leo Burnett
    • Toyota Brand (Toyota Motor Sales U.S.A.), Conill
      Toyota Camry (Toyota Motor Sales U.S.A.), Conill
  • Hispanic
    • Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
    • Toyota Brand (Toyota Motor Sales U.S.A.), Conill
    • Wells Fargo, Acento Advertising
  • LGBT
    • Allstate Insurance Company, Leo Burnett
    • MasterCard, RGA
    • Wells Fargo, BBDO SF
  • People with Disabilities
    • AARP & Ad Council, Alma DDB
    • Kleenex (Kimberly-Clark Corporation), VSA Partners
    • XFINITY (Comcast), Goodby Silverstein & Partners
  • Print
    • American Institute of Certified Public Accountants (AICPA) Diversity & Inclusion 
    • The Black Rep/Pro-Bono Theater, Rodgers Townsend DDB
    • XFINITY (Comcast), Burrell Communications
  • Radio
    • Forest Lawn, Low & Joe
    • Kimberly-Clark Corporation, LatinWorks
    • McDonald's Corporation, Moroch
  • Significant Results
    • Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
    • Toyota Brand (Toyota Motor Sales U.S.A.), Conill
    • Wells Fargo, DAE
  • Total Market
    • AARP & Ad Council, Alma DDB
    • Kleenex (Kimberly-Clark Corporation), VSA Partners
    • Tylenol (McNeil Consumer Healthcare), J. Walter Thompson

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing. A portion of the proceeds collected will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

For more information about the conference, including the full agenda, please visit: https://www.ana.net/conference/show/id/MCC-NOV15

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About the ANA
The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.