ANA Reaches Membership Milestone


January 17, 2016


 Trade Association Roster Now Exceeds 1,000 Members

NEW YORK (January 17, 2017) — The ANA (Association of National Advertisers) celebrated the New Year by reaching a new milestone when its membership ranks swelled to more than 1,000 companies for the first time.

In December 2016 the ANA welcomed 21 new client-side national marketers and 13 associate members, bringing the total number of members to more than 1,000 for the first time in the ANA’s 107-year history. Associate members include advertising agencies, law firms, suppliers, consultants, and vendors.

ANA members represent an estimated 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually.

“This is indeed a major milestone for the ANA, and one which we are exceedingly honored and gratified to have reached,” said ANA CEO Bob Liodice, only the fifth top executive in the ANA’s entire history. “It’s a testament to the hard-working ANA staff and to a national marketing community that we are very proud to serve.”

Liodice pointed out that breaking the 1,000-member barrier was only one landmark development in the ANA’s long history of achievement. Others include:

  • 1911: Chevron and Coca-Cola join the ANA.
  • 1912: Kodak and Johnson & Johnson join the ANA.
  • 1913: Procter & Gamble and General Electric join the ANA.
  • 1914: The ANA creates the Audit Bureau of Circulations for print periodicals.
  • 1936: The ANA co-founds the Advertising Research Foundation (ARF).
  • 1942: The ANA and other groups establish the War Advertising Council, which later becomes the Ad Council.
  • 1963: The ANA helps establish the Joint Policy Committee (JPC) for Broadcast Talent Union Relations, which negotiates contracts for SAG-AFTRA.
  • 1988: The ANA and other trade groups combine to form the Ad Tax Coalition.
  • 2010: The ANA celebrates its centennial.
  • 2014: The ANA acquires the Brand Activation Association and the Business Marketing Association.
  • 2015: The Advertising Educational Foundation becomes a subsidiary of the ANA.

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and our marketing community by advancing the interests of marketers and promoting and protecting the well-being of the marketing industry. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The membership is comprised of more than 700 client-side marketers and nearly 250 Associate Members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary. The AEF’s mission is to enhance the understanding of advertising and marketing within the academic and marketing communities.


John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663