Medidata Takes Top Marketer Honors At ANA Business Marketing Awards Gala

June 1, 2017

George P. Johnson Experience Marketing Wins Best Agency Award

CHICAGO (June 1, 2017) — Medidata and George P. Johnson Experience Marketing were the big winners in this year’s B2 awards competition, taking home top honors as Corporate Marketer of the Year and Large Agency of the Year, respectively, in a ceremony here last night.

The awards celebrate overall excellence and performance in B-to-B marketing and were announced during a gala dinner at the 2017 Masters of B2B Marketing Conference, presented by the ANA’s Business Marketing Association. Winners also included 1010data for Small Corporate Marketer of the Year (under $1 billion) and Stein IAS for Small Agency of the Year (under $25 million). Stein IAS won the same award in last year’s competition.

“B-to-B marketing is one of the cornerstones of the marketing world, and these awards honor the best in the business,” said ANA CEO Bob Liodice. “The ANA is proud to congratulate the winners on their exceptional work.”

In other awards, Merck Animal Health: Bravecto won “Best in Show” honors for a campaign created by its agency, Stein IAS, called “Cats Are Everywhere.” In addition, Matt Preschern, CMO at HCL Technologies, was named Marketer of the Year, which honors individual rather than corporate achievement.

The following finalists were each honored with an “Award of Excellence” by the ANA

Corporate Marketer of the Year
Large: $1 Billion and Over

  • Hiscox

Small: Under $1 Billion

  • Merck Animal Health: Bravecto

Agency of the Year
Large: $25 Million and Over

  • gyro

Small: Under $25 million

  • Schermer

Best in Show

  • Cisco Lifecycle Advantage and AutoQuote
  • Caterpillar Inc.
  • Rogers Unison

Marketer of the Year

  • Rachel Ready, VP of Digital Marketing at BusinessOnline
  • Chris Arrendale, CEO and Principal Deliverability Strategist at Inbox Pros

This year almost 200 firms submitted more than 500 entries in about two dozen categories, with the top 82 being rewarded a prestigious B2 trophy.

B2 Award judges are director/VP level or above business-to-business marketers from all areas of the ANA and ANA’s Business Marketing, including chapter leaders, ANA Business Marketing Board of Advisors members, and committee members, among many others. The candidates are screened by ANA’s Business Marketing team, and are assigned to judge entries from categories in which they have expertise. Judges are not allowed to participate in the evaluation of campaigns or categories in which they had any involvement.


The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and more than 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary, which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663