Advertising Groups Urge FCC To Examine Product-Placement Rules- Broadcast - Broadcasting & Cable

AAAA, ANA Push FCC on Product-Placement Rules

American Association of Advertising Agencies, Association of National Advertisers Meet with FCC Commissioner McDowell.



By John Eggerton -- Broadcasting & Cable, 2/5/2008 5:40:00 PM

Advertisers and agencies are trying to get the Federal Communications Commission to seek more comment and information before deciding to adopt new rules on product placement.

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Adonis Hoffman of the AAAA and Daniel Jaffe of the ANA said their associations would also like to clarify for the FCC the different types of product placement, including the differences between paid endorsers, products that are "embedded" in programming but are not sponsored, products that are embedded but make no claim about a product and paid-for product integration.