ANA Submits Comments Regarding FTC’s Safeguards Rule

ANA Submits Comments Regarding FTC’s Safeguards Rule

WASHINGTON (August 12, 2020) — The ANA (Association of National Advertisers) today stated that the existing Safeguards Rule is working and the Federal Trade Commission (FTC) should refrain from implementing changes to the Standards for Safeguarding Customer Information that the FTC is currently weighing.

“The existing Safeguards Rule already provides meaningful security protections for consumers, while allowing regulated entities to implement reasonable data security that are appropriate for each unique situation and the nature of the information collected,” said ANA Group EVP Dan Jaffe.

In a filing to the FTC following a request for public comment, ANA emphasized that the risk-based approach to data security currently enforced by the Safeguards Rule and the Gramm-Leach-Bliley Act (GLBA) is the best way to protect consumers.

The proposed change to expand the Safeguard Rule to include those “bringing together buyers and sellers of products or services for transactions that the buyers and sellers themselves negotiate and consummate,” would reach far beyond the appropriate scope of the GLBA, the ANA said.

“While we believe that changes to the Safeguards Rule are not necessary at this time, the ANA fully supports the FTC’s goal of providing workable standards for data security protections for consumers,” Jaffe concluded. “We look forward to continuing to be a part of the conversation moving forward.”

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ABOUT THE ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

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Melissa Beaty
FleishmanHillard
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