Showcase Your Best Work. Celebrate Your Successes. Grow Your Business.

For over 45 years, the B2 Awards have set the global standard for excellence in B2B.

Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companies hold themselves to the highest standards of excellence, from extraordinary marketing process insight to exceptional business growth — in any one of the 50 plus categories that make the B2's the ANA's largest awards program.

Give your teams something to celebrate

Let's face it, there's never been a year in our life time like 2020.

So for this year's Awards, we've added new categories like the Community Award to recognize companies that have helped others in this year of years. There's a special Marketing to Small Business Award, too, and the new Members Choice Best of Show Award, which gives entrants a chance to have their work directly viewed by the world's leading top corporate client-side marketer members that make up the ANA's Business Marketing Leadership Growth Council.

There's never been a more important time to spotlight the great work you've produced this year, and no award program, inside or outside the ANA, that puts you right in front of more business marketers than the B2 Awards.

A true reflection of B2B marketing

With so many categories to choose from, you can align your submissions with greater precision. Each reflects today’s wide-ranging forms of B2B marketing, from traditional tactics like print and public relations to the use of artificial intelligence and augmented reality. View the 2021 categories.


B2 Award winning projects are made available on the ANA website, making each winner an ongoing example of excellence for the more than 10,000 B2B marketing professionals and executives who make up our membership. Check out 2020 award-winning case studies.

Networking Opportunities

Select winners are invited to showcase their projects and share their secrets for success at exclusive ANA conferences, webinars, and committee meetings around the country. Learn more about B2B opportunities.