Conference Agenda

WELCOME REMARKS

AI REGULATION AND ADVERTISING PRIVACY IN THE DIGITAL AGE

As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. This session will delve into current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights. Learn how advertisers can navigate these complex areas while still harnessing their power. 

Amy Ralph Mudge

Leader of Advertising, Marketing and Digital Media Practice BakerHostetler

UNLOCK BILLIONS IN PROGRAMMATIC MEDIA EFFICIENCY

In December 2023, the ANA released a landmark study on programmatic advertising. Using data from 21 brands with a total ad spend of $123 million, it found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. That means $22 billion in efficiency gains are available to client-side marketers. This session will discuss the recommended action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, SSP optimization, and more. And you’ll learn 12 specific steps you can take for substantial efficiency gains in programmatic advertising.

Sherine Edbadi

Managing Director, Forensic Investigations and Intelligence Kroll

LEVEL UP: HARNESSING THE POWER OF GAMING AUDIENCES

This session will demystify the ever-changing gaming landscape including new opportunities for advertisers and brands with one of the most dynamic and lucrative audiences today, gamers. Discover how gaming trends are shaping consumer behavior and how your brand can authentically engage. 

Speaker TBD

Comscore

KICKOFF SESSION

CLOSING REMARKS

SPONSOR OPENING REMARKS

Speaker TBD

TikTok

OPENING REMARKS

Bob Liodice

CEO ANA

CONFERENCE HOST REMARKS

THE AD WARS: WINNERS, LOSERS & PREDICTIONS

Laura Martin is a senior advertising analyst at Needham & Company and one of our most requested Digital & Social Conference speakers. Martin's research coverage includes the AdTech, Streaming, Content and the Big Tech industries. To set the stage for our 2024 Conference, learn how these companies and leading platforms are changing and monetizing consumer behavior. From the impact of emerging technologies to new trends, Martin will demystify the factors driving success and failure among key industry players. Don't miss this opportunity to gain valuable insights to inform your investment decisions.  

Laura Martin

Senior Advertising and Internet Analyst Needham & Company

NAVIGATING THE FUTURE: PFIZER’S INNOVATIVE APPROACH TO PERFORMANCE MEDIA

In this session, we’ll learn how Pfizer leverages their in-house talent alongside the specialized skills of their agencies, resulting in a powerful hybrid model to transform their approach. This results-focused model maximizes efficiency and effectiveness across digital channels. We’ll learn how Pfizer tackles the challenges posed by third-party cookie deprecation, while ensuring precision targeting and comprehensive measurement. You’ll come away with an understanding of actionable strategies that drive success in the competitive healthcare industry.

Joshua Palau

VP, Performance Media & Activation Pfizer

CRAFTING IMPACTFUL SPONSORSHIPS: A DATA-DRIVEN APPROACH

Discover how New York Life strategically connects with their audience through sports sponsorships. In an engaging content series, they delve into the personal stories of retiring coaches and players, creating a cross-platform narrative that resonates with fans. But it goes beyond storytelling. New York Life’s data-driven approach leverages audience segmentation and precise targeting for maximum relevancy. Anchored in a comprehensive four-part measurement framework, they quantify shifts in brand perception across dimensions like media mix modeling, rigorous test-and-control methodologies, and attitudinal consumer research. Join us on this journey at the intersection of storytelling, data, and measurement—a path New York Life has expertly navigated to elevate their brand impact.  

Amy Hu

CMO New York Life

SESSION 4

ENGAGING GEN Z ON SOCIAL'S HOTTEST PLATFORM

TikTok is the world’s fastest-growing social media platform with a user base expected to reach 2 billion in 2024. TikTok is known for being on the cutting edge of culture and having a presence on it has become increasingly important for brands. Creating high-performing content on the platform is part art, part science. In this session, learn best practices for keeping audiences captivated on the platform and how TikTok is partnering with brands to drive engagement, awareness, and brand love.    

Sponsor TBD

TikTok

CREATING CONTENT AT THE SPEED OF CULTURE

Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture moves at a breakneck pace while social media promotes a quick burn cycle of virality. Join leaders from Paramount to explore why cultural relevance is easier to say but harder to do. In this session, learn valuable insights on how culture plays out in the social landscape and discover unique strategies on how to become a culturally relevant content powerhouse and build brand love.

TBD

Paramount

BRIDGING BEATS AND BOARDS: JBL’S INFLUENCE FROM CAMPUS TO SLOPES

From partnering with the Grammy Award-winning pop icon Doja Cat to live-steaming product launches with pro athletes from the snowy slopes of Park City, JBL has always been a vanguard, pushing boundaries with cutting-edge audio products and partnering with like-minded artists and athletes who champion unfiltered expression. In this session, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women’s sports, as well as the impact back to the brand.   

Katie Raymond

Director, Content & Paid Media HARMAN International

NAVIGATING COMMERCE DISRUPTION: UNLEASHING OPPORTUNITIES FOR MARKETERS

In today’s interconnected digital landscape, commerce threads its way through our daily experiences. China in particular has been relentless in its pursuit of innovation, continuously disrupting and reshaping the commerce landscape. In this enlightening session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, will delve into the intricacies of the new consumer journey. He’ll explore how every industry vertical grapples with the impact of distributed commerce, a force that demands adaptability and savvy. As executive chairman of the board of directors at shop.org and a trusted advisor to leading retailers nationwide, Jason brings unparalleled insights to the table. Join us as we unravel the disruptive forces shaping commerce and uncover the untapped opportunities for marketers.  

Jason Goldberg

Chief Commerce Strategy Officer Publicis Groupe

PRECISION MEDIA & DATA COLLECTION STRATEGIES FOR A POST-COOKIE WORLD

Join Molson Coors for a session dedicated to exploring the evolving landscape of precision media and data collection in the wake of impending cookie deprecation. As digital advertising undergoes seismic shifts, brands are tasked with reimagining their strategies to adapt to a cookieless future. In this session, learn how brands can leverage precision media techniques and innovative data collection methods to maintain effectiveness and relevance in a rapidly changing digital ecosystem. Discover actionable strategies for reaching and engaging audiences with precision and impact, even as traditional tracking methods become obsolete. From leveraging first-party data and contextual targeting to embracing emerging technologies like AI and machine learning, learn how Molson Coors is staying ahead of the curve and driving meaningful connections with consumers. Gain valuable insights into the challenges and opportunities presented by the cookieless future, and leave equipped with practical strategies to future-proof your digital advertising efforts. 

Anna Johnson

Director, Precision Media and Marketing Analytics Molson Coors

SESSION 9

Speaker TBD

Disney

DRIVING SALES & TRAFFIC THROUGH GUERRILLA TECHNIQUES

Learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget. Through careful planning and innovative execution, the campaign not only drove immediate outcomes such as increased ticket sales but also generated long-term benefits such as heightened brand awareness and engagement, positioning the Ballet for sustained success in the competitive culture and entertainment landscape.  

Lisa Poppen

Chief Marketing Officer San Francisco Ballet

WELCOME REMARKS

SWEET SUCCESS: HOW HALO TOP & BLUE BUNNY ARE WINNING WITH YOUNGER CONSUMERS

In this session learn the innovative digital and social strategies powering the success of two popular ice cream brands, Halo Top and Blue Bunny. Hear how the different brands are leveraging gaming partnerships and influencer collaborations to forge meaningful connections with today's Gen Z consumers. Discover how Halo Top and Blue Bunny have adapted to the digital age, utilizing social media platforms as virtual playgrounds for engaging content and interactive experiences. From gamified marketing campaigns that capture attention to strategic influencer partnerships that drive brand advocacy, learn how these brands are staying ahead of the curve in an ever-evolving digital landscape. Session highlights include insights into the creative campaigns that have resonated with younger audiences, the metrics that matter in measuring digital success, and practical tips for brands looking to elevate their digital and social media presence.

Santhi Ramesh

Chief Commercial Officer Wells Enterprises

SESSION 12

SESSION 13

SESSION 14

SESSION 15

CLOSING REMARKS