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Champions of Growth

  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • New Stage for B2B Advertising?

    Champions of Growth   January 9, 2023  

    Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.

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  • What’s in Store for Marketers in 2023?

    Champions of Growth   December 8, 2022  

    Bob Liodice, CEO of the ANA, and Nick Primola, EVP of the ANA, join host Mathew Schwartz to discuss what’s in store for CMOs and marketers, from confronting the growing link between programmatic advertising and climate change to bolstering brand safety and grappling with a possible recession.

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  • Breaking the B2B Sales and Marketing Stalemate

    Champions of Growth   November 15, 2022  

    Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.

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  • The Scary Truth About Being a CMO

    Champions of Growth   October 26, 2022  

    In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.

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  • What Does the New Normal Look Like for Marketers?

    Champions of Growth   October 19, 2022  

    A 2020 study conducted by Known, titled “The Human Condition 2020: Shock to the System,” found that just 13 percent of Americans believe things are going back to what they were like during the ”Before Times.” Ross Martin, president of marketing agency Known, stresses that brands and organization need to buckle up.

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  • Major Growing Pains for Marketing Procurement

    Champions of Growth   October 17, 2022  

    Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.

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  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

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  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

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  • How Marketers Boost Their Appeal to Gen Z

    Champions of Growth   August 25, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.

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  • Deconstructing the "Fifth Paradigm" of Marketing

    Champions of Growth   August 16, 2022  

    In the latest episode of ANA Champions of Growth, Mastercard's Raja Rajamannar discussed the "Fifth Paradigm,” an onslaught of dozens of technologies ranging from robotics to AI that he says will have a dramatic impact on how CMOs and marketers engage with their audiences and cultivate new talent.

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  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

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  • How Do Marketers Get a Better Grip on Martech?

    Champions of Growth   July 7, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.

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  • How Do Marketers Express Digital Empathy?

    Champions of Growth   June 10, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.

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  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • How Marketers Sharpen Their Account-Based Marketing Efforts

    Champions of Growth   May 3, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

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  • How Brands Enhance Their Sustainability Efforts

    Champions of Growth   April 19, 2022  

    In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.

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  • How Marketers Turn the Page on Content Marketing

    Champions of Growth   April 11, 2022  

    In the latest episode of Champions of Growth, host Matthew Schwartz is joined by Mathew Sweezey, director of market strategy at salesforce and partner in the salesforce futures lab, about how CMOs bolster their content marketing efforts and whether having a media-company mindset is the ultimate solution.

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  • How CMOs Can Play More of a Leadership Role

    Champions of Growth   March 22, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.

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  • Diversity, Equity, and Inclusion in the Marketing Industry

    Champions of Growth   March 10, 2022  

    In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.

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