Privacy, Advocacy, and Self-Regulation

The industry is strengthened by a robust self-regulatory system and strong advocacy/government relations programs, like the ANA's, that mitigate competitive claims, steward responsible children's advertising, and help ensure the marketing industry is advanced, promoted, and protected against encumbering legislation.

Our ANA Center for Ethical Marketing offers a robust data accountability tool kit to ensure your marketing plans follow purposeful accountability standards and best practices while also boosting your brand reputation.

The Challenge

Numerous state and federal policies, as well as industry self-regulations, exist to protect the data privacy and security of consumers, but as concern and the amount of personal data available for collection and misuse grow, so does the need for a more standardized regulation.

The ANA’s Response

We are a founding member of the Digital Advertising Alliance (DAA) self-regulatory program and, through the Privacy for America coalition, we are working for strong, pre-emptive federal privacy legislation that does not unduly complicate the national marketplace.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Industry Insights

Data Privacy and Personalization: Is Your Marketing Future Proof?

by Kelly Cutler, 2 days ago

Northwestern University’s Kelly Cutler explains why marketers looking to stay ahead of the curve must continue the education process around data privacy while also embracing new technologies and adopting fresh approaches to marketing and advertising.

Champions of Growth

Brand Safety is Job One for The Guardian

1 week ago

Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

Webinar Rewinds

Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies

1 week ago

In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.