Privacy, Advocacy, and Self-Regulation

The industry is strengthened by a robust self-regulatory system and strong advocacy/government relations programs, like the ANA's, that mitigate competitive claims, steward responsible children's advertising, and help ensure the marketing industry is advanced, promoted, and protected against encumbering legislation.

Our ANA Center for Ethical Marketing offers a robust data accountability tool kit to ensure your marketing plans follow purposeful accountability standards and best practices while also boosting your brand reputation.

The Challenge

Numerous state and federal policies, as well as industry self-regulations, exist to protect the data privacy and security of consumers, but as concern and the amount of personal data available for collection and misuse grow, so does the need for a more standardized regulation.

The ANA’s Response

We are a founding member of the Digital Advertising Alliance (DAA) self-regulatory program and, through the Privacy for America coalition, we are working for strong, pre-emptive federal privacy legislation that does not unduly complicate the national marketplace.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Ask the Expert Answers

Marketing in a Cookie-Less World

6 days ago

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Pulse

Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

by Josch Chodakowsky, 6 days ago

With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

Knowledge Partners

Puffery 101

2 weeks ago

Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.