Privacy, Advocacy, and Self-Regulation
The industry is strengthened by a robust self-regulatory system and strong advocacy/government relations programs, like the ANA's, that mitigate competitive claims, steward responsible children's advertising, and help ensure the marketing industry is advanced, promoted, and protected against encumbering legislation.
Our ANA Center for Ethical Marketing offers a robust data accountability tool kit to ensure your marketing plans follow purposeful accountability standards and best practices while also boosting your brand reputation.
The Challenge
Numerous state and federal policies, as well as industry self-regulations, exist to protect the data privacy and security of consumers, but as concern and the amount of personal data available for collection and misuse grow, so does the need for a more standardized regulation.
The ANA’s Response
We are a founding member of the Digital Advertising Alliance (DAA) self-regulatory program and, through the Privacy for America coalition, we are working for strong, pre-emptive federal privacy legislation that does not unduly complicate the national marketplace.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News Quiz
Marketing News Quiz for April 13, 2024
In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.
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Navigating the complexities of global market entry represents a significant challenge for business leaders striving to expand their companies' reach and accelerate new growth. The intricacies of international markets, from cultural nuances to regulatory frameworks, often present formidable hurdles. Moreover, the demands of aligning resources and adapting products, services, messaging, and communications can feel overwhelming.
Industry Insights
Navigating the Future of Commerce Media with Data Collaboration Platforms
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Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Future-Proof Your Data Privacy Strategy (Half Day)
- Future-Proof Your Data Privacy Strategy (Virtual)
- Reaching Your Audience in a Post-Cookie World (Half Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Government Relations Committee