Privacy, Advocacy, and Self-Regulation
The industry is strengthened by a robust self-regulatory system and strong advocacy/government relations programs that mitigate competitive claims and steward responsible children’s advertising.
The ANA’s government relations team helps ensure the marketing industry is advanced, promoted, and protected against encumbering legislation seeking to tax marketing and media investments and to diminish free speech and information exchange.
The Challenge
Numerous state and federal policies, as well as industry self-regulations, exist to protect the data privacy and security of consumers, but as concern and the amount of personal data available for collection and misuse grow, so does the need for a more standardized regulation.
The ANA’s Response
We are a founding member of the Digital Advertising Alliance (DAA) self-regulatory program and, through the Privacy for America coalition, we are working for strong, pre-emptive federal privacy legislation that does not unduly complicate the national marketplace.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Reaching Your Audience in a Post-Cookie World (Half Day)
- Reaching Your Audience in a Post-Cookie World (Virtual)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
- Government Relations Committee