Industry Insights

AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.

As advertisers grapple with the phasing out of essential signals like Mobile Ad IDs (MAIDs) and third-party browser cookies, a renewed emphasis on creative optimization becomes inevitable. To harness this burgeoning opportunity, brands are required to use creative management platforms that not only offer omnichannel support but are also attuned to emerging formats and the impending elimination of cookies.

While AI holds many promising capabilities to enhance the marketing function, there are clear causes for concern if AI is deployed irresponsibly. R3’s Craig Stein joined the Marketing Futures Podcast to discuss.

Many organizations have adapted to a privacy-centric world by addressing several fundamental aspects of consumer data privacy, including cookie notices, privacy policies, and managing complaints. Focus has often been on the first State regulations in the U.S.: the California Consumer Privacy Act and the California Privacy Rights Act.

As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.

From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking “how?” Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.

When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television’s reign as the go-to advertising medium for reaching key voters en masse. While “I Like Ike” may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Marketers understand today’s consumers don’t follow a linear path to purchase. They might discover your product through a Facebook ad, read reviews on a third-party website, click on a Google Ad, and finally make a purchase after receiving a promotional email.

Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route.

The tax landscape in the U.S. has evolved over recent years – technology and regulatory developments have converged, creating more opportunity than ever for taxpayers to feel empowered in filing independently. We have seen the integration of automation and artificial intelligence (AI) help create digital platforms that provide a convenient and efficient way for individuals to navigate the complex world of tax regulations.

Robert Half's recent research has revealed that the hybrid workplace model is the most popular choice for both U.S. managers and employees; the hybrid model is exactly what it sounds like, a balance between remote work and in-office connection. For managers and employees, it's a compromise between both extremes and can enable people to find balance and thrive as it can offer flexible hours, remote days, and team development.

R3’s Craig Stein joined the Marketing Futures Podcast to break down the primary challenges and opportunities AI brings to the marketing spectrum.

The question of where AI fits in the creative world has spiked a fever – a frenzy of curiosity for performance marketers everywhere. But this open question chews at the professional mind geared for performance, especially when it comes to imagining the future of jobs and how people actually work.

Lately, it seems, misinformation is as pervasive as the web devices we use; generative AI has become both a facilitator and a combatant in the ongoing information wars. As the U.S. gears up for the 2024 elections, the risk of AI-fueled misinformation looms larger than ever.

Acquiring a new customer can cost five to seven times more than retaining an old one. However, to get an established customer, you first need to acquire them.

Brand ambassadors are not only the face of your current marketing campaign or activation, but also of your brand and your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

According to Bombora Company Surge, interest in AI topics remains strong. Intent data in the graph below show that one of the AI topics that has sparked the greatest increase in interest in recent months is AI content creation, as marketers look for powerful ways to apply generative AI to their workflows.

In this article, Joe McNeill, CRO, Influ2 will provide advice on how companies can utilize people-based advertising and engagement data to target the right individuals more accurately with the right messages, while enhancing conversion rates and improving pipeline velocity. Joe will also detail how marketing can help sales understand who to call and what to say using contact-level intent to help eliminate sales-marketing misalignment.

Black Glass founder and CEO Katie Klumper discussed the importance of empowering CMOs on a recent episode of the Marketing Futures Podcast.