Industry Insights
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3 Strategies Every Retail Media Offering Needs to Consider
Industry Insights May 24, 2023Retail media is quickly becoming one of the highest growth segments in online advertising. As e-commerce continues to grow, retailers of all sizes, along with advertisers across all verticals, are making investments in this new model.
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CTV Isn't Ready for Performance Marketing Yet
Industry Insights May 23, 2023I believe it’s important for marketers to test emerging channels, particularly ones delivered through such an advertising-critical device as the TV. It’s also necessary to provide the players in the CTV space with feedback while testing this channel. That’s why we’ve run multiple CTV campaigns across a range of platforms for our clients.
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A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must
Industry Insights May 22, 2023There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.
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It’s Time for Marketing to Take the Lead on Sustainable Business Practices
Industry Insights May 22, 2023Sustainability is undoubtedly all the rage for B2C and B2B organizations as a new wave of environmentally-conscious consumers puts their money where their mouths are. Some 70 percent of shoppers say they would pay more for environmentally responsible brands.
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The Secret to Authentically Supporting Your Brand’s Target Audience
Industry Insights May 22, 2023TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.
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Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
Industry Insights May 18, 2023In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
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All Media Should Become Performance Media
Industry Insights May 17, 2023The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.
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The Top 5 Can’t-Miss Sessions at the 2023 In-House Agency Conference
Industry Insights May 17, 2023In four weeks, from June 12 to 14, in-house agency leaders will meet in Orlando, Florida for the annual In-House Agency Conference. Industry leaders will take the stage to discuss a wide spectrum of in-house capabilities, emblematic of the growing and evolving skill sets being developed inside many of today’s most successful marketing teams.
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What Could a Customer Data Platform (CDP) Do for Your Brand?
Industry Insights May 17, 2023Customer data has a near-infinite number of uses in today’s organizations. As a result, so does a Customer Data Platform (CDP). This excerpt from ANA’s CDP Playbook enumerates the various ways marketers can leverage CDPs and shares a use case from BARK and Simon Media.
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Addressing the Fragmentation of TV Advertising
Industry Insights May 16, 2023Valued at approximately $87 billion in the U.S., TV has evolved considerably in recent years. Traditional linear still holds a major (yet dwindling) piece of the TV advertising pie, but, as we all know, streaming and connected TV (CTV) have quickly gained ground.
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Celebrating AAPI Heritage Month with These Campaigns
Industry Insights May 16, 2023May is Asian American and Pacific Islander Heritage Month, a period that celebrates the strengths and achievements of the AAPI community and that strives to advance the causes most important to its members. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs.
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Gen Z Contradictions That Will Shape Our Future
Industry Insights May 16, 2023It is human nature to live in contradiction. It’s part of what has always drawn us to the strategy and insights field. It’s my secret joy to zoom in on these paradoxes – to really hear and understand where the tension lies and what it might mean for someone’s behaviors and perceptions of the world around them.
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AI Marketing: Q&A with R/GA’s Michael Olaye
Industry Insights May 15, 2023Artificial Intelligence (AI) is making a solid case for the marketing term of the year. AI has captured the attention of marketers worldwide for its potential to create efficiencies, build meaningful connections with consumers at scale, and introduce capabilities previously thought unattainable.
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Listen Up: Keep It Authentic by Extending Brand Suitability Measures to Music
Industry Insights May 15, 2023With consumer sentiment shifting from mindless consumerism to mindful consumption, brand authenticity is everything. A recent study from Asendia found that 59 percent of consumers shop exclusively for retail brands that they view as “authentic,” meaning that the brand is “faithful to itself, its customers, and to the wider world.”
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How MarTech Is Revolutionizing Franchise Businesses’ Localized Marketing
Industry Insights May 11, 2023In today’s digital age, consumers are more connected than ever before. They have access to a wealth of information at their fingertips and can easily compare prices and products from different businesses in a matter of seconds. This makes it far more challenging for franchise businesses to stand out from the competition.
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Why FAST Is an Indispensable Pillar in Your Brand’s Investment Portfolio
Industry Insights May 11, 2023As we move headlong through this year’s TV upfront/newfront season, the TV and video ecosystem seems on the cusp of major change.
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It’s Time to Debunk the Affiliate Marketing Misconceptions
Industry Insights May 10, 2023The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.
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TV with a Twist: How a Digital Retail Brand Delivered Premium Scale
Industry Insights May 10, 2023Digital-first is a method many smaller companies use for their advertising strategy. For advertisers who have never considered television as part of their marketing plan, they’re likely overlooking new capabilities that will allow them to extend their campaign’s reach with TV and the targetability and analytical benefits of what they’re used to with digital.
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4 Inspiring Quotes on Brand Growth
Industry Insights May 9, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Tapping into the Liquid Talent Revolution to Drive Hypergrowth
Industry Insights May 9, 20232023 rolled in with a bang. FUD-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed have shifted in short order.
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