The Market for Alcohol-Free Drinks Is Getting Frothy
A growing number of alcohol brands are launching nonalcoholic versions of their beverages
The market for nonalcoholic drinks is going like gangbusters, with 70-plus products introduced between 2021 and 2022 alone. The growth comes as more people focus on health and wellness in the wake of the pandemic. But as they ramp up production, marketers face myriad challenges promoting a product category with which many consumers have little familiarity.
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