Why Integration Matters in an Omnichannel World

Integrated, personal, and data-driven — it's the new marketing roadmap

By Christopher Karpenko

The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.