PARTNER CONTRIBUTION
It’s a Two-Way Street
Agency experts give their perspective on the client-agency relationship evaluation process
To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.
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