The New Crisis of Trust In CTV

As connected TV grows popular with consumers, it’s catching the eye of fraudsters too

By Asaf Greiner

Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.