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Your Customers Want ESG to Change the World

A new report shows environmental, social, and governance efforts are a top priority for B2B decision-makers

By Anne Kawalerski

In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.