Decideware: Giving Teeth to Agency Evaluations | ANA

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Giving Teeth to Agency Evaluations

How to build an action plan that breathes value, trust, and longevity into the client–agency relationship

Creating an effective action plan takes a focused effort, but when done well, it can strengthen client–agency relationships and lead to better work with greater returns. Here are the key elements to a good action plan and the steps required to build one.