RAB: Raising the Volume on Radio Creative | ANA


Raising the Volume on Radio Creative

Experts discuss what it takes to create great radio ads

By Tammy Greenberg

For more than 30 years, the Radio Mercury Awards, produced by the Radio Advertising Bureau, have celebrated creativity in radio with hundreds of chief creative officers collaborating to identify and award the best audio campaigns and radio commercials. Here, a select group of those celebrated professionals share guidance, inspiring campaigns, and best practices for raising the volume on radio creative.