Vistar Media: Omnichannel Marketing's Missing Link | ANA


DOOH Is Omnichannel Marketing's Missing Link

Three ways marketers can incorporate digital out-of-home advertising into the marketing mix

By Andrew Golden

OOH advertising has long been known for delivering ad experiences that grab consumer attention in the physical world and dazzle audiences. However, the addition of programmatic technology, data-driven audience targeting (and retargeting) capabilities, and in-depth measurement within the OOH industry has transformed this once-siloed medium into an integral piece of any modern omnichannel marketing strategy.