Frame & Focus: Accelerating Production Partnerships (Virtual Only)

WELCOME AND STATE OF THE INDUSTRY

The relationship between marketers and the production community is at a pivotal moment. As the industry evolves, so must the way we work together. In this opening address, Greg Wright and Matt Miller set the stage for the day, exploring the big-picture opportunities that lie ahead. We will discuss the necessity of moving from transactions to true partnerships and how aligning our strategic goals can drive the entire industry forward.

Matt Miller

President & CEO AICP

THE NEW FRONTIER OF BRAND STORYTELLING: BALANCING HIGH ARTISTRY WITH MAXIMUM EFFICIENCY

In an era where technology evolves faster than the stories we tell, the friction between "creative craft" and "production efficiency" is a thing of the past. Join Elizabeth Talerman as she breaks down the critical findings from the Craft & Commerce study to reveal how brands and production partners are bypassing old silos. Learn how to architect a direct collaboration model that protects the integrity of your brand’s artistry while leveraging technology to drive unprecedented operational value.

Elizabeth Talerman

Marketing Consultant

IN GOOD HANDS: ALLSTATE’S APPROACH TO WORKING DIRECTLY WITH CREATORS

A look at how Allstate has built its in-house creative agency to work with their marketing department and create world-class creative content through a variety of relations, including concepting and executing directly with production, audio and post partners. The team behind Allstate’s “Action Hero” provides an inside view of the process.

Craig Duncan

President & Managing Director Cutters Studios

STELLANTIS: DECOUPLING BEST PRACTICES

With the industry changing so rapidly, supplier to brand relationships are changing, too.  Stellantis has demonstrated how thinking differently can lead to better outcomes by breaking apart pieces of the production engagement process. They were willing to try something different ten years ago, which has now become an evergreen program.  In this session, we are going to share how Stellantis successfully decouples a portion of the production process to achieve faster turnaround times, more transparency, utilizing a roster of production companies.

Tim Case

Founder Supply & Demand

DESIGNING THE AGILE ECOSYSTEM: FLEXIBILITY, CONTROL, AND THE HYBRID MODEL

There is no longer a "one-size-fits-all" approach to production. Today’s most effective brands are building flexible ecosystems that allow them to toggle between traditional agency support, direct-to-production partnerships, and in-house capabilities depending on the project's needs. This panel of brand leaders will discuss how to build internal structures that support this optionality. We will explore how to gain control over your production data/assets and how to determine the right workflow for the right brief without disrupting the broader marketing engine.

Moderator: Greg Wright

SVP Brand & Media ANA

DOWN TO BUSINESS: AVOIDING THE LEGAL PITFALLS OF MODERN PRODUCTION

Direct production partnerships offer incredible agility, but they also introduce complex legal variables that can derail a production. In this tactical session, legal experts Jeffrey Greenbaum and Roberta Wolff pull back the curtain on the most common watchouts in the production lifecycle. Learn how to streamline your business affairs process, resolve friction points between brand and creator, and build a legal framework that supports creative output.

Jeffrey A. Greenbaum

Managing Partner Frankfurt Kurnit Klein & Selz

CLOSING REMARKS

Matt Miller

President & CEO AICP