Influencer Marketing Trends hosted by Paramount

OPENING REMARKS & INTRODUCTIONS

Dan Sykora

Vice President, Creative+ Paramount

RULES THAT ARE MEANT TO BE BENT – INFLUENCER MARKETING IN A HIGHLY REGULATED INDUSTRY

Chris Steele

Sr. Director of Marketing, Coors Family of Brands Molson Coors

MCDONALD'S GOLDEN GAMERS AS CULTURAL INFLUENCERS

Brands today need cultural moments to create conversations, galvanize societal norms, and unite people over shared interests. Influencers have now become the central gateway to these moments in culture and one of the key arenas for connection is gaming. From casual gamers to competitive gaming, esports to the metaverse, gaming has captivated time and undivided attention, especially for the genzennial. This discussion will highlight how McDonald’s collaborated with Walton Isaacson and Burrell Communications to outline a consumer strategy where black gamers brought new meaning to consumer intimacy.

Alexea Gordon

Multicultural Marketing Manager McDonald’s

INFLUENCER MARKETING VS. INFLUENCER RELATIONS: MAXIMIZE ROI WITH MORE CREATIVE CAMPAIGNS

Learn how brands like Nationwide Insurance, Big Lots and The Halal Guys executed record-breaking B2B and B2C influencer campaigns with niche partners, “edutainment” storytelling and cost-effective content creation. In this session, you’ll be equipped with key mindsets, tools and ideas to maximize resources and fuel your PESO mix with influencer relations. From brand awareness and affinity campaigns to lead generation and sales, learn how shifting from transactional, standalone campaigns to influencer relations can help you rise above the noise and drive what matters.

Megumi Robinson

Vice President Belle Communication

DRIVING BRAND AFFINITY THROUGH AUTHENTIC PARTNERSHIPS

Authenticity – call it a buzzword, but it’s the core of good social and influencer marketing. Strategic talent partnerships offer brands who know their audience – and themselves – the opportunity to create authentic, meaningful engagements by being true to the creator, true to the moment, and true to the brand. Buick’s Samuel Russell will highlight an approach to influencer marketing that drives key messages for the brand across campaigns and an always-on approach and share tactical learnings from a program that leverages celebrity, social-native influencer, and customer talent.

Samuel Russell

Marketing Director Buick

POSITIONING POLY AS THE LEADER IN HYBRID WORKING

After emerging from the global lockdown in 2020, business around the world adopted Hybrid Working models, requiring a total reconfiguration of technology resources to enable remote work and equalize the collaboration experience across workspaces, geographies and time zones. As a global leader in providing collaboration hardware, software and services, Poly was uniquely positioned to bring solutions to market to help its Fortune 500 customer deliver meeting equity for workers across their global organizations.  Michael Kelly, Director of Digital Strategy, will discuss how Poly put influencer activation strategies at the core of its campaign to introduce its new Poly Studio P lineup of videoconferencing solutions engineered for remote workers and take a leadership position in the global conversation around Hybrid Work.

Michael Kelly

Director of Digital Strategy Corporate Affairs at HP

Join ANA members, marketing leaders, and our event speakers following the event for a reception featuring complimentary drinks and bites courtesy of Paramount!