Influencer Marketing Trends hosted by Paramount

This in-person event will showcase how brands are creatively reaching consumers through innovative influencer campaigns across the major social and gaming platforms. Join us in Chicago to learn the latest trends in influencer marketing.

when

Start: Thursday, December 1, 2022 at 11:00am

End: Thursday, December 1, 2022 at 4:30pm

WHERE

Prudential Plaza (Paramount Offices)
130 East Randolph
40th Floor
Chicago, IL 60601

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
In-Person Client-Side Tier $0 Platinum Tier $100 Gold Tier $250 Silver Tier $350 Individual N/A Nonmember N/A

IMPORTANT EVENT INFORMATION

Paramount, the host of this event, requires that all building guests be vaccinated against COVID-19. You will be asked to confirm your vaccination status when you register for this event.

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 1, 2022
11:00am
- 11:10am

OPENING REMARKS & INTRODUCTIONS

Dan Sykora
Vice President, Creative+ Paramount
Leah Marshall
Senior Director, Influencer Marketing ANA
11:10am
- 11:45am

RULES THAT ARE MEANT TO BE BENT – INFLUENCER MARKETING IN A HIGHLY REGULATED INDUSTRY

This session will showcase Molson Coors’ influencer strategy. You’ll learn how Molson Coors identifies the best platforms and places to activate on- both online and offline, how the brand selects the influencers they choose to partner with and how the brand leverages them to authentically and creatively connect with consumers in the digital world. You’ll also hear examples of creative influencer programming to get around strict industry regulations, including a case study of the “The Coors Light” a program developed with NFL star Patrick Mahomes to promote and sell a Coors Light flashlight because per NFL guidelines he can’t promote actual Coors Light. 

Chris Steele
Sr. Director of Marketing, Coors Family of Brands Molson Coors
Amber Dutra
Brand Public Relations Manager Molson Coors
11:45am
- 12:20pm

MCDONALD'S GOLDEN GAMERS AS CULTURAL INFLUENCERS

Brands today need cultural moments to create conversations, galvanize societal norms, and unite people over shared interests. Influencers have now become the central gateway to these moments in culture and one of the key arenas for connection is gaming.  From casual gamers to competitive gaming, esports to the metaverse, gaming has captivated time and undivided attention, especially for the GenZennial. This discussion will highlight how McDonald’s collaborated with Walton Isaacson and Burrell Communications to outline a consumer strategy where black gamers brought new meaning to consumer intimacy.

Alexea Gordon
Multicultural Marketing Manager McDonald’s
Erica Reynolds
Group Account Director Walton Isaacson
Kelly Boatright
Director, National Customer Marketing Coca-Cola
12:20pm
- 12:55pm

INFLUENCER MARKETING VS. INFLUENCER RELATIONS: MAXIMIZE ROI WITH MORE CREATIVE CAMPAIGNS

Learn how brands like Nationwide Insurance, Big Lots and The Halal Guys executed record-breaking B2B and B2C influencer campaigns with niche partners, “edutainment” storytelling and cost-effective content creation. In this session, you’ll be equipped with key mindsets, tools and ideas to maximize resources and fuel your PESO mix with influencer relations. From brand awareness and affinity campaigns to lead generation and sales, learn how shifting from transactional, standalone campaigns to influencer relations can help you rise above the noise and drive what matters.

Megumi Robinson
Vice President Belle Communication
Abby Papenfus
Account Manager Belle Communication
12:55pm
- 1:55pm
LUNCH

1:55pm
- 2:30pm

DRIVING BRAND AFFINITY THROUGH AUTHENTIC PARTNERSHIPS

Authenticity – call it a buzzword, but it’s the core of good social and influencer marketing. Strategic talent partnerships offer brands who know their audience – and themselves – the opportunity to create authentic, meaningful engagements by being true to the creator, true to the moment, and true to the brand. Buick’s Samuel Russell will highlight an approach to influencer marketing that drives key messages for the brand across campaigns and an always-on approach and share tactical learnings from a program that leverages celebrity, social-native influencer, and customer talent.

Samuel Russell
Marketing Director Buick
2:30pm
- 3:05pm

POSITIONING POLY AS THE LEADER IN HYBRID WORKING

After emerging from the global lockdown in 2020, business around the world adopted Hybrid Working models, requiring a total reconfiguration of technology resources to enable remote work and equalize the collaboration experience across workspaces, geographies and time zones. As a global leader in providing collaboration hardware, software and services, Poly was uniquely positioned to bring solutions to market to help its Fortune 500 customer deliver meeting equity for workers across their global organizations.  Michael Kelly, Director of Digital Strategy, will discuss how Poly put influencer activation strategies at the core of its campaign to introduce its new Poly Studio P lineup of videoconferencing solutions engineered for remote workers and take a leadership position in the global conversation around Hybrid Work.

Michael Kelly
Director of Digital Strategy Corporate Affairs at HP
3:05pm
- 4:05pm
RECEPTION

Join ANA members, marketing leaders, and our event speakers following the event for a reception featuring complimentary drinks and bites courtesy of Paramount!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.