Marketing Procurement Day presented by Decideware

This event is over.

Marketing Procurement Day, an event of the Advertising Financial Management Committee, explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. This event is focused for attendees in the procurement/sourcing profession, with a focus on marketing (indirect) procurement. This includes financial managers working with advertising/marketing and members within general marketing and advertising management.

This virtual half-day conference will focus on the value and positive contributions of marketing procurement and cover topics such as transparency, production management, agency relationship management, and more.  It will feature perspective not only from procurement leaders, but also from client-side marketers and external agencies. 

 

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, July 15, 2020
11:00am
- 11:15am
Opening Remarks

Greg Wright
Vice President, Content Marketing ANA
11:15am
- 11:45am

CVS HEALTH: PRODUCING AN AD DURING THE PANDEMIC

And making sure that ad doesn’t look anything like an ad made during the pandemic! Amongst a sea of heartfelt messages, CVS Beauty was able to standout by producing an ad during the pandemic without it looking like an ad produced during the pandemic. In this session, you’ll hear how this ad came together during a pandemic, the procedures (and precautions) used, and why this ad made such a positive impact.

Brett Gerstenblatt
Vice President, Innovation and Design CVS Health
Michael Sharp
Founder/CEO Standard Black
11:45am
- 12:15pm

BIOPHARMA COMPANY: WORKING WITH YOUR IN-HOUSE AGENCY

Although a small in-house agency, a BioPharma company has been able to leverage their in-house agency to realize significant value add. Focusing on tactical and executional work, has allow a BioPharma company to realize cost savings and achieve greater efficiency. In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.

Dana Small
Senior Category Manager BioPharma Company
View Presentation
12:15pm
- 12:45pm

GOOD GRIEF: THE 5 STEP PROCESS FOR ADDRESSING AGENCY MANAGEMENT NOW

The pandemic brought about uncertainty and change for most advertisers.  Some were caught off-guard while others were better prepared to adjust and pivot quickly with their agency partners.  This session will provide recommendations for assessing your own agency management program and ideas for how to evolve it.

Steven Wales
Chief Revenue Officer Decideware
View Presentation
12:45pm
- 1:25pm

THE BUSINESS CASE FOR CLIENT/AGENCY RELATIONSHIP MANAGEMENT

A formal relationship management program between client and agency is good business. The key benefits of having a relationship management program are greater efficiency, greater speed, better communication and, most importantly, better work and improved ROI. The 4A’s and ANA have partnered on an initiative focused on client/agency relationship management and this session will showcase best practices and examples of successful programs, including a case study from agency-client partners Havas Media and Bristol Myers Squibb.

Matthew Kasindorf
Senior Vice President, Agency Management Services 4A’s
Greg Wright
Vice President, Content Marketing ANA
Shane Ankeney
President Havas Media North America
Christine Winans
Director, Global Marketing Procurement Bristol Myers Squibb
View Presentation
1:25pm
- 1:55pm

MARKETING FINANCE ALTERNATIVES

In this session, the American Express team will share finance options that may be available to your marketing team when it comes to advertising related payments in order to optimize your marketing budget. These new payment strategies could help generate cost efficiencies, extend the marketing budget, and help your team realize additional cost savings.

Leila Garcia
Senior Manager American Express Company
Griff Dudley
Global Merchant & Network Services American Express Company
View Presentation
1:55pm
- 2:00pm
Closing Remarks

Greg Wright
Vice President, Content Marketing ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.