Using Marketing Measurement To Drive Business Growth @ Bank of America presented by Neustar

Competitive pressures are increasing for marketers today as customer demands and preferences constantly shift. There is increasingly less margin for decision-making error. Meanwhile, torrents of data are flowing from an ever-broadening array of sources that bring huge potential to improve how companies operate and their ability to turn insights into action. Nearly all businesses see value in data and measurement but only a few are fully harnessing its potential to contribute directly and substantially to business results ranging from greater decision-making speed, flexibility, and customer understanding, to improved ROI, profitability, and marketing credibility.

Join us for an exciting and informative day, hosted by Bank of America, and hear success stories in data and analytics. This 1-Day Conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind applying effective data analytics applications and the measurement of key objectives.


Start: Wednesday, June 12, 2019 at 8:00am

End: Wednesday, June 12, 2019 at 3:00pm


Bank of America
One Bryant Park
New York, NY 10036

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.