Half-Day Attention Metrics Conference presented by Adelaide
Attention metrics calculate the likelihood of attention paid to an ad placement. Using various data points to model consumer attention – such as ad size, position, duration, and clutter – they are used to evaluate the performance of media, creative, and audience. These metrics range from loose proxies like viewability to direct measures like eye gaze using lab- or panel-based eye-tracking data.
Attention metrics solve one of the biggest challenges facing advertisers today – measuring the quality of media placements in a rapidly fragmenting landscape. The leading attention tools look to predict the likelihood of attention and subsequent outcomes.
In the past year, global brands and agencies have deployed attention strategies across their entire media stack, including planning, measurement, and optimization. As attention matures from a test-and-learn tactic, how can marketers ensure they are minding its nuances and leveraging best practices?
when
Start: Wednesday, June 29, 2022 at 11:00am
End: Wednesday, June 29, 2022 at 2:00pm
WHERE
Registration Pricing
Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
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Registration | |||||||||
Virtual | Client-Side Tier $0 | Platinum Tier $49 | Gold Tier $99 | Silver Tier $149 | Individual N/A | Nonmember N/A |
For issues processing your registration or to ask further questions about this event, please contact registration@ana.net
Agenda
TIME | EVENT DETAILS | LOCATION |
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11:00am - 11:10am |
WELCOME REMARKS & HOUSEKEEPING
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11:10am - 11:40am |
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11:40am - 12:10pm |
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12:10pm - 12:40pm |
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12:40pm - 1:10pm |
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1:10pm - 1:40pm |
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1:40pm - 1:50pm |
CLOSING REMARKS |
Cancellation Policy and Notes
No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.