Digital Innovations in Marketing hosted by Jackson State University

This event is over.

Join the ANA Educational Foundation (AEF) and Jackson State University on Tuesday, October 3 for a live, virtual conference to hear from top minds in digital marketing. Speakers will discuss the latest challenges, innovations and opportunities presented by breakthroughs in social media, ecommerce, AI, and VR. We will also explore how technology powers brands to connect with consumers. The conference welcomes professional marketers as well as members of the Jackson State community to hear best practices, gain actionable insights and share notes at an event exploring the frontiers of digital strategy and consumer engagement.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, October 3, 2023
12:30pm - 12:35pm	OPENING REMARKS Marcia Soling Senior Vice President ANA Educational Foundation Edith Davidson Associate Professor of Marketing Jackson State University
12:35pm - 1:10pm	UNPACKING THE THINKING BEHIND MICHELOB ULTRA’S INNOVATIVE WORK An inside look at how Michelob ULTRA has leveraged digital technology and entertainment to make award-winning, breakthrough work. Alex Abrantes Group Creative Director FCB New York
1:10pm - 1:45pm	REACHING AUDIENCES IN SOCIAL MEDIA THROUGH REAL TIME ACTIVATION Sharifah Niles-Lane SVP, Head of Social Media and Content Citizens
1:45pm - 2:20pm	CREATING AMAZING BRAND EXPERIENCES As audiences begin to head back outside, how can marketers create live experiences that resonate? In this conversation, Curtis Midkiff, Head of Social Engagement shares an overview of 23andMe's recent experiential activations and how they were designed and executed to reach new audiences in new ways for the brand. Curtis Midkiff, Jr. Head of Global Social Engagement 23andMe View Event Recap
2:20pm - 2:55pm	ENHANCING THE CONSUMER EXPERIENCE THROUGH DIGITAL TRANSFORMATION A presentation discussing how we at UA use digital platforms and marketing to meet our athletes where they are. This discussion will include a look into how digital platforms and 3D have shortened the product creation cycle and reduced our carbon footprint to offer our athletes an enhanced consumer journey and experience in our omnichannel sales approach. Marketing is our largest vehicle for world-class storytelling and I look forward to connecting this end to end process to how it manifests in the end for our consumers from e-commerce to commercial touch points. Zana Patterson Digital Commercial Transformation Under Armour View Event Recap
2:55pm - 3:00pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.