B2B Marketers: How to Make Ads That Win Audiences & Awards | Industry Insights | All MKC Content | ANA

B2B Marketers: How to Make Ads That Win Audiences & Awards

When Strahl, a drinkware maker, wanted to demonstrate the sturdiness of its polycarbonate bar glasses to the restaurant and food service industry in Norway last year, it sent potential customers drinking glasses by mail — with their address on the shatter-resistant product, which was all the packaging that was needed.