Aligning on Agency Search
During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.
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