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Search returned: 975 document(s).
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Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
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AI in Customer Experience: Beyond Chatbots
POVs March 13, 2024Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.
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Direct Mail Marketing
ASK Answers March 13, 2024What are some trends and best practices for direct mail marketing?
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Brand Purpose and Sustainability
Industry Insights March 12, 2024As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.
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ChatGPT's Meteoric Rise in Popularity
Money Slides March 12, 2024Varun Grover of Veritas Technologies graphs the most popular platforms’ race to reach 100 million users, with ChatGPT outpacing TikTok, Instagram, Snapchat, Facebook, and WhatsApp by orders of magnitude.
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The Projected Growth in Size of AI Models
Money Slides March 12, 2024Adopting a forecast developed by Mustafa Suleyman, CEO at InflectionAI and co-founder of DeepMind, Varun Grover of Veritas Technologies graphs the projected growth in size of AI models over the next decade.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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Creating Campaigns Consumers Love: America’s Favorite Ads of 2023
Industry Insights March 8, 2024Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.
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Email Marketing Trends and Best Practices
ASK Answers March 6, 2024What are trends and best practices in email marketing?
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Marketing to Women
ASK Answers March 6, 2024How can my brand effectively target and reach women with my marketing efforts?
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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The Size, Demographics, and Listening Habits of the U.S. Podcast Audience
Money Slides March 6, 2024Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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Brand Purpose as Competitive Advantage
Industry Insights March 5, 2024More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.
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How Marketing Analytics Can Make an Impact on Your Organization
Event Recaps March 5, 2024Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.
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2024 Advertising Outlook Report
Knowledge Partners March 5, 2024Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.
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ROI of Campaigns by Medium
Money Slides March 4, 2024The ANA shares results from its 2023 Response Rate Report which quantify the ROI of campaigns by their medium, which include direct mail, email, social media, paid search, SMS, and digital display advertising.
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Email Marketing Best Practices, Innovations, and Challenges
Event Recaps February 29, 2024Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.
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A Year-in-Review: Marketing Effectiveness Trends
Event Recaps February 29, 2024Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.
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Seven Tips for B2B Marketers: Journey Orchestration, Content Creation, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.
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