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Search returned: 31 document(s).
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A Creative Way to Support Kids’ Emotional Well-Being
Beyond Profit Podcast March 19, 2024In this episode of Beyond Profit, host Ken Beaulieu discusses Cai & Kate, an imaginative video series that focuses on the well-being of children ages three to six years old, with William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the agency Mower.
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Trailblazers of Tomorrow
Knowledge Partners March 6, 2024VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
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Crayola: An Original Purpose Brand
Beyond Profit Podcast December 19, 2023In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference, host Ken Beaulieu caught up with Crayola's Vicky Lozano to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, and more.
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The Need for a Comprehensive U.S. Data Privacy Law
B2C December 15, 2023The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.
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What is CARU?
Money Slides December 9, 2023The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.
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Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
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Hey Kids! This Is Advertising! (?And Privacy!)
Event Recaps November 15, 2023From CARU to COPPA to Child Influencers, learn how to navigate the rapidly evolving children’s marketing landscape while staying above the law.
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Marketing to Generation Alpha
B2C November 10, 2023When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Event Recaps October 25, 2023Fueled by the belief that creativity is a life skill that allows kids to reach their full potential, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
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The Barbie Evolution: An Icon in a Diverse World
Event Recaps October 12, 2023Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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Marketing to Generation Alpha
ASK Answers September 14, 2023How can brands connect with gen Alpha?
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How Dove Exposed Unrealistic Beauty Standards on Social Media
Smarties Awards July 24, 2023Dove undertook a mission to tackle the issue of unrealistic beauty standards in a digital era by partnering with TikTokers to embrace their own unique beauty.
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How Dove Combats Beauty Biases
Smarties Awards July 24, 2023The Indian beauty market has seen a steep rise in domestic D2C personal care brands that serve the needs specific to the Indian audience. To sustain growth in a cluttered and price-sensitive market, Dove had to establish differentiation and loyalty by being more culturally meaningful to Indian women.
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The Brands Leaning into Gaming
Industry Insights July 19, 2023Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.
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Building Brands Through Purpose, with Northwell Health and StrawberryFrog — pt I
Marketing Futures Podcast July 11, 2023Ramon Soto, CMO of Northwell Health, and Scott Goodson, Chief Executive Officer, and Founder of StrawberryFrog, shared the story of their “Raise Health” movement, which focused on gun violence against children in America.
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What New Social Media Laws Mean for Brands
B2C June 30, 2023Battle lines are being drawn stemming from a flurry of legislation at the federal and state levels designed to limit the use of social media among teens and children. Dozens of prominent advocacy groups have voiced opposition, saying the bills would limit free speech and allow state attorneys general to decide what constitutes “harmful” content.
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How Sesame Street Works with Brands
Event Recaps June 21, 2023The Sesame Workshop Strategic Partnerships team discussed how Sesame Street works with brands to reach parents, build brand awareness, and support Sesame's mission to help children grow smarter, stronger, and kinder.
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Marketing to Generation Alpha
Knowledge Partners May 11, 2023Born between 2010 and 2024, Generation Alpha is projected to be the largest in the world’s history, numbering almost two billion by 2025. Hoffmann Murtaugh shares what they’ve observed so far about Generation Alpha, and what that means for your upcoming marketing segmentation strategies.
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