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Search returned: 63 document(s).
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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The 4 Biggest Postal Developments Around the World
Industry Insights November 30, 2023Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
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The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach
Event Recaps October 11, 2023A panel of experts shared data on how consumers engage with direct mail, provided a case study on an effective omnichannel campaign that included print, and highlighted some action steps marketers can take to shore up their own direct mail programs.
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Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Roku Appeals to CMOs with a Mad Lib and Word Search
B2 Awards September 5, 2023Roku ran a Mad Libs print ad to gain executives’ attention at Cannes.
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How National Grid Positioned Energy Efficiency as a Business Opportunity
B2 Awards September 5, 2023National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.
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Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment
B2 Awards September 5, 2023Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.
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S&P Global Shows Decision Makers How It Helps Them Deep Dive
B2 Awards September 5, 2023S&P Global depicted three metaphorical “deep dives” to demonstrate how its offering empowers global decision makers to conduct in-depth analysis and uncover information others might miss.
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What’s Driving the Direct Mail Renaissance?
Event Recaps June 28, 2023Donna Belardi, chairman of and CEO at Belardi Wong, provided an overview of why DTC brands are re-focusing their efforts on direct mail and examples of brands that have leveraged the channel to achieve impressive business results.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Event Recaps May 18, 2023Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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How IHG Hotels & Resorts Inspired Travelers to be Themselves
REGGIE Awards May 15, 2023IHG created a fully integrated data-driven campaign, leveraging TV, digital, social, out-of-home, print, PR efforts, influencers, and more to show travelers that its hotels were a place where they could be themselves.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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Sedano’s Honors Hispanic Customers with a Taste of Home
Multicultural Excellence Awards December 22, 2022To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.
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Burger King Used Authentic Photography to Promote Its New All-Natural Menu
Multicultural Excellence Awards December 18, 2022With its “Non Artificial Mexico” campaign, Burger King seized on the popular perception that Mexican advertising is inauthentic and used it to promote its brand new, all-natural restaurant menu.
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The Paper Market: Status and Forecast for 2023
Event Recaps November 30, 2022Lindenmeyr Munroe, a leading paper distribution company, provided an update on the paper market.
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Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Intergenerational Wealth Transfer Campaign
B2 Awards July 16, 2022Vanguard Financial Advisor Services created an integrated, multichannel campaign that provided financial advisors with an ecosystem of relevant content highlighting challenges, opportunities, and potential solutions behind the $68 trillion wealth transfer from baby boomers to their children and grandchildren.
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The Campaign That Spoke to CMOs
B2 Awards July 14, 2022The campaign partnership with CIO and Fortune boosted awareness and engagement, particularly among the C-level audience.
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