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  • ABM Strategy Playbook

     Playbooks   March 1, 2024  

    Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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  • ABM Tiers Worksheet

     Tools   January 21, 2024  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Roles Matrix

     Tools   January 21, 2024  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Program Budget Template

     Tools   January 21, 2024  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Platform Evaluation Template

     Tools   January 21, 2024  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Metrics Dashboard

     Tools   January 21, 2024  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • ABM Framework

     Tools   January 21, 2024  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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  • ABM Content Plan Worksheet

     Tools   January 21, 2024  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • ABM Campaign Plan and Checklist

     Tools   January 21, 2024  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • ABM Buying Committee Diagram

     Tools   January 21, 2024  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • Ideal Customer Profile Template

     Tools   January 21, 2024  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • Ultimate Guide to ABM

     Tools   January 21, 2024  

    In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

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  • Account-Based Experience and Beyond: Transforming Martech in the Pursuit of Revenue

     Industry Insights   January 18, 2024  

    Earn more revenue with Account Based Experience (ABX) and Lifecycle Revenue Marketing. Transform your B2B marketing strategy with a unified approach.

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  • ABM Account Plan Canvas

     Tools   January 1, 2024  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • The Success of ABM Strategies: A Third Party’s Insider View of Account-Based Marketing

     Event Recaps   December 4, 2023  

    Marketing leaders from Anteriad, a full-funnel B2B marketing solutions agency, shared some key tactics and techniques for optimizing the use of data in account-based marketing (ABM).

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  • The Eight Tenets of Next-Level ABM

     Event Recaps   December 4, 2023  

    Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenets for taking account-based marketing campaigns to the next level.

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  • The Eight Tenets of Next-Level ABM

     Conference Session Videos   December 4, 2023  

    In this video, Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenants for taking account-based marketing campaigns to the next level.

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  • Marketing to Marketers Can Be a Win-Win

    Industry Insights   October 5, 2023  

    Increasingly, client-side marketers are transitioning to similar roles within media, publishing, and tech firms. Such moves are reshaping relationships and providing challenges to navigating modern marketing. The targets for these marketers are often former peers, colleagues and even friends. It can reshape how we navigate modern marketing.

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  • Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program

     B2 Awards   September 5, 2023  

    To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.

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  • Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs

     B2 Awards   September 5, 2023  

    Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.

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