Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs | B2 Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs

Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.