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  • Marketing to Moms

    ASK Answers   March 14, 2024  

    How can my brand effectively connect with mothers?

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  • Key Takeaways from SeeHer’s Latest Report on Gender Equality

    Industry Insights   March 14, 2024  

    The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

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  • Inspiring Inclusion: Women in Advertising Mark International Women’s Day

    Industry Insights   March 8, 2024  

    As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Marketing to Women

    ASK Answers   March 6, 2024  

    How can my brand effectively target and reach women with my marketing efforts?

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  • Trailblazers of Tomorrow

    Knowledge Partners   March 6, 2024  

    VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.

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  • Talking About My Generation

    Knowledge Partners   March 6, 2024  

    The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.

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  • Women in the Workplace & in Media: Recent Trends & Case Studies

    Industry Insights   March 1, 2024  

    We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

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  • Email Marketing Best Practices, Innovations, and Challenges

    Event Recaps   February 29, 2024  

    Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.

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  • A Year-in-Review: Marketing Effectiveness Trends

    Event Recaps   February 29, 2024  

    Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.

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  • Mastering Social Media Engagement in 2024: A Comprehensive Guide

    Industry Insights   February 28, 2024  

    To stand out against the bustle and hum of social media, one must identify a target market, build meaningful connections and interactions, and create a strategic approach to social media. Here is a guide to essential approaches and tactics that will allow you to best utilize social media in 2024.

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  • Abhigna Kashyap of LTIMindtree on Being Customer-Centric

    Industry Insights   February 28, 2024  

    Abhigna Kashyap, senior director and global head of brand at LTIMindtree, is participating in ANA's 2024 ANA Award juries, specifically as a B2 Awards Judges. Denise McDevitt, SVP of award programs at ANA, spoke with Abhigna to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

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  • Brand Purpose and Diversity

    Industry Insights   February 27, 2024  

    Pursuing diversity is an increasingly urgent area of focus for many companies. However, how to champion the cause effectively and ultimately reap its benefits can be mysterious. To guide organizations in these efforts, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three tips.

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  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

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  • A Better, More Transparent Way Forward with Social Media

    Industry Insights   February 26, 2024  

    Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. To move forward effectively, marketers need to understand how we ended up here, and what people are seeking from their digital lives in 2024.

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  • Key Takeaways from ANA's Latest Diversity Report for the Ad Industry

    Industry Insights   February 23, 2024  

    For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

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  • Marketing to African Americans

    ASK Answers   February 22, 2024  

    How can my brand connect with African American audiences?

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  • An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs

    Event Recaps   February 22, 2024  

    Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.

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  • SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s

    Webinar Rewinds   February 21, 2024  

    In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.

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  • Subscription Marketing: Trends & Best Practices

    ASK Answers   February 15, 2024  

    How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.

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