All MKC Content
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Building HP Studio as an Engine of Growth
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Session Videos March 16, 2022In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Highlights March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Event Recaps March 16, 2022This session takes a deep dive into discussions and perspectives about where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Session Videos March 16, 2022In this video, Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on staffing to achieve true diversity throughout every extension of the organization.
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Diverse Talent Enhanced Our Creative and Drove Sales
Event Recaps March 16, 2022Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on her approach to staffing to achieve true diversity throughout every extension of the Sprinkles organization.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Highlights March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Session Videos March 16, 2022In this video, Michelle Clark with E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Highlights March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps March 16, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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Embracing Wonderful
Event Recaps March 16, 2022Speakers from The Wonderful Company talked about how they operate their unique in-house model, as well as successes and lessons learned along the way.
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In-House Agencies Working with External Agencies
Soundbites March 16, 2022Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.
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Increase Ad Effectiveness by Listening to the Customer Voice
Event Recaps March 16, 2022Learn how DISQO has approached the changing advertising landscape and how you can increase brand and behavioral campaign lift by listening to the customer voice.
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Knowing When It’s Time to In-House
Soundbites March 16, 2022Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Session Videos March 16, 2022In this video, learn how Wizards of the Coast determines what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.
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Leading Across the Duality of In-House and Ad Agency Teams
Conference Highlights March 16, 2022Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.
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Lenovo’s "Get Got by a Gran"
Conference Session Videos March 16, 2022In this video, Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
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Lenovo’s "Get Got by a Gran"
Event Recaps March 16, 2022Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
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Marketing Across the Metaverse
Webinar Rewinds March 16, 2022In this webinar, R3 shared an exploratory for marketers who are eager to learn more about what the Metaverse is and how various brands are both activating in the space today and positioning themselves to win in the future.
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Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic
Webinar Rewinds March 16, 2022As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissected industry performance for the mail, digital, and commercial.
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