The Data-Driven Marketing Landscape

What does it mean to be data-driven? Why is it important to be a data-driven marketer? As the marketing landscape continues to evolve, data tells us about our customers so that we can communicate with them at every touchpoint. As data-driven marketers, we must know the customer in context, be able to innovate and scale personally relevant experiences, and co-create authentic brand experiences with our customers, employees, and partners.

In this course, you will learn the essentials of data for marketing: What is it? Where does it come from? And what types of data are vital to achieving your marketing goals? You will also explore the evolution of the data-driven marketing landscape as well as the benefits and challenges of using data in marketing.

This course is part of a six-part series on “Using Data to Know Your Customer: CRM & Attribution” and can be taken either as a stand-alone course or as a part of the series. Powered by Marist. Powered by Marist.

Learning Experience

This is a video-based lecture format course with limited interactivity. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

All those interested in becoming more data-driven
Primary audience is junior- to middle-level marketers interested in learning the essentials of data-driven marketing as well as its benefits and challenges
Secondary audience is senior-level marketers looking for a refresher in data-driven marketing