The Data-Driven Marketing Landscape

What does it mean to be data-driven? Why is it important to be a data-driven marketer? As the marketing landscape continues to evolve, data tells us about our customers so that we can communicate with them at every touchpoint. As data-driven marketers, we must know the customer in context, be able to innovate and scale personally relevant experiences, and co-create authentic brand experiences with our customers, employees, and partners.

In this course, you will learn the essentials of data for marketing: What is it? Where does it come from? And what types of data are vital to achieving your marketing goals? You will also explore the evolution of the data-driven marketing landscape as well as the benefits and challenges of using data in marketing.

This course is part of a six-part series on “Using Data to Know Your Customer: CRM & Attribution” and can be taken either as a stand-alone course or as a part of the series. Powered by Marist. Powered by Marist.

Learning Experience

This is a video-based lecture format course with limited interactivity. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

    • All those interested in becoming more data-driven
    • Primary audience is junior- to middle-level marketers interested in learning the essentials of data-driven marketing as well as its benefits and challenges
    • Secondary audience is senior-level marketers looking for a refresher in data-driven marketing

Learning Objectives

  1. Understand data-driven marketing’s processes, benefits, and challenges
  2. Identify what marketing data is and where it comes from
  3. Differentiate between different kinds of marketing data

Find out what you will learn in this course in the video below.

Estimated Length of Completion

Approximately 65 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

This course was redesigned on April 5, 2023.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $99 Nonmember $99